Empowering Expansion: Automation and Dashboard Efficiency
This thesis offers a comprehensive examination of the projects undertaken within the Amazon Expansion Department during an internship period, focusing on the European markets. The Expansion Department targets strategic growth in European markets, including the Netherlands, Turkey, Sweden, Belgium, a...
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2117/426178 |
| Acceso en línea: | https://hdl.handle.net/2117/426178 |
| Access Level: | acceso abierto |
| Palabra clave: | Corporations-- Growth Empreses--Creixement Àrees temàtiques de la UPC::Economia i organització d'empreses::Competitivitat i innovació |
| Sumario: | This thesis offers a comprehensive examination of the projects undertaken within the Amazon Expansion Department during an internship period, focusing on the European markets. The Expansion Department targets strategic growth in European markets, including the Netherlands, Turkey, Sweden, Belgium, and Poland, driven by meticulous analyses of growth potential and customer needs. The thesis delves into four projects categorized into Automation and Dashboard development, emphasizing data manipulation and strategic decision-making. These projects aim to enhance operational efficiency, strategic decision-making, and customer experience (CX). Through the evolution of reporting methodologies, such as the Weekly Business Report (WBR) and Quarterly Business Report (QBR), and the development of dashboards for vendors and Prime customers, significant advancements have been achieved. Despite challenges in managing extensive databases and refining queries, these projects underscore the importance of continuous innovation and customer-centricity in navigating the dynamic business landscape. The conclusions emphasize the significance of interdepartmental collaboration, attention to detail, and ongoing commitment to improvement for long-term success in the global marketplace. |
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