Market Potential Estimation for Tourism in Emerging Markets

The objective of this paper was to develop a useful framework for estimating demand for tourism in emerging markets. Tourism has become one of the most crucial sectors in a large number of emerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next...

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Detalles Bibliográficos
Autores: Baimai, Chaiwat, Daniel, Jose Luis
Tipo de recurso: artículo
Fecha de publicación:2009
País:España
Institución:Universidad de La Laguna (ULL)
Repositorio:RIULL. Repositorio Institucional de la Universidad de La Laguna
OAI Identifier:oai:riull.ull.es:915/18109
Acceso en línea:http://riull.ull.es/xmlui/handle/915/18109
Access Level:acceso abierto
Palabra clave:Market estimation
Tourism
Emerging markets
International marketing
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spelling Market Potential Estimation for Tourism in Emerging MarketsBaimai, ChaiwatDaniel, Jose LuisMarket estimationTourismEmerging marketsInternational marketingThe objective of this paper was to develop a useful framework for estimating demand for tourism in emerging markets. Tourism has become one of the most crucial sectors in a large number of emerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understanding and accurately forecast demand in the industry is essential in order to manage this sector effectively. Using stepwise regression analysis, we found a number of im-portant variables in estimating demand for tourism in emerging markets. Our regression model can benefit travel agencies and policy makers dealing with the tourism industryEl objetivo de este trabajo fue desarrollar un marco útil para la estimación de la demanda para el turismo en los mercados emergentes. El turismo se ha convertido en uno de los sectores más cruciales en un gran número de países emergentes. Por otra parte, la industria del turismo en estos mercados se prevé que seguirán aumentando en la próxima década. Por lo tanto, comprender y predecir con exactitud la demanda en la industria es esencial para gestionar este sector de manera eficaz. Mediante un análisis de regresión por pasos, nos encontramos con una serie de variables im-portante en la estimación de la demanda turística en los mercados emergentes. Nuestro modelo de regresión se pueden beneficiar las agencias de viajes y los responsables de las políticas relacionadas con la industria del turismoInstituto Universitario de Investigación Social y Turismo202020202009info:eu-repo/semantics/articleapplication/pdfhttp://riull.ull.es/xmlui/handle/915/18109reponame:RIULL. Repositorio Institucional de la Universidad de La Lagunainstname:Universidad de La Laguna (ULL)InglésPasos, Año 2009, v. 7, n. 3, p. 515-524;Attribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riull.ull.es:915/181092026-06-22T13:13:57Z
dc.title.none.fl_str_mv Market Potential Estimation for Tourism in Emerging Markets
title Market Potential Estimation for Tourism in Emerging Markets
spellingShingle Market Potential Estimation for Tourism in Emerging Markets
Baimai, Chaiwat
Market estimation
Tourism
Emerging markets
International marketing
title_short Market Potential Estimation for Tourism in Emerging Markets
title_full Market Potential Estimation for Tourism in Emerging Markets
title_fullStr Market Potential Estimation for Tourism in Emerging Markets
title_full_unstemmed Market Potential Estimation for Tourism in Emerging Markets
title_sort Market Potential Estimation for Tourism in Emerging Markets
dc.creator.none.fl_str_mv Baimai, Chaiwat
Daniel, Jose Luis
author Baimai, Chaiwat
author_facet Baimai, Chaiwat
Daniel, Jose Luis
author_role author
author2 Daniel, Jose Luis
author2_role author
dc.subject.none.fl_str_mv Market estimation
Tourism
Emerging markets
International marketing
topic Market estimation
Tourism
Emerging markets
International marketing
description The objective of this paper was to develop a useful framework for estimating demand for tourism in emerging markets. Tourism has become one of the most crucial sectors in a large number of emerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understanding and accurately forecast demand in the industry is essential in order to manage this sector effectively. Using stepwise regression analysis, we found a number of im-portant variables in estimating demand for tourism in emerging markets. Our regression model can benefit travel agencies and policy makers dealing with the tourism industry
publishDate 2009
dc.date.none.fl_str_mv 2009
2020
2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://riull.ull.es/xmlui/handle/915/18109
url http://riull.ull.es/xmlui/handle/915/18109
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Pasos, Año 2009, v. 7, n. 3, p. 515-524;
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 Internacional
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Universitario de Investigación Social y Turismo
publisher.none.fl_str_mv Instituto Universitario de Investigación Social y Turismo
dc.source.none.fl_str_mv reponame:RIULL. Repositorio Institucional de la Universidad de La Laguna
instname:Universidad de La Laguna (ULL)
instname_str Universidad de La Laguna (ULL)
reponame_str RIULL. Repositorio Institucional de la Universidad de La Laguna
collection RIULL. Repositorio Institucional de la Universidad de La Laguna
repository.name.fl_str_mv
repository.mail.fl_str_mv
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