Influence of green practices on user loyalty in sport clubs

The sports industry contributes significantly to environmental degradation through its economic practices. As a result, there has been interest in reducing the impact through various initiatives in sectors such as sporting events, facility management, etc. However, these initiatives have not been st...

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Detalles Bibliográficos
Autores: Morán-Gámez, Guillermo, Fernández Martínez, Antonio, Nuviala Nuviala, Román, Nuviala Nuviala, Alberto
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universidad Pablo de Olavide (UPO)
Repositorio:RIO. Repositorio Institucional Olavide
Idioma:inglés
OAI Identifier:oai:rio.upo.es:10433/24712
Acceso en línea:https://hdl.handle.net/10433/24712
Access Level:acceso abierto
Palabra clave:Green practices
Loyalty
Sport clubs
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spelling Influence of green practices on user loyalty in sport clubsMorán-Gámez, GuillermoFernández Martínez, AntonioNuviala Nuviala, RománNuviala Nuviala, AlbertoGreen practicesLoyaltySport clubsThe sports industry contributes significantly to environmental degradation through its economic practices. As a result, there has been interest in reducing the impact through various initiatives in sectors such as sporting events, facility management, etc. However, these initiatives have not been studied in the sport sector, eluding the beneficial effects it could have on market positioning and user retention. Therefore, this study aims to assess the effect of green practices implemented by sports clubs on their users’ perceptions and loyalty. The GPSport and EPOD2 questionnaires were used on a total of 1732 users of 27 Spanish sports clubs, of whom 70% were men. In data processing, standard deviation, skewness, and kurtosis were used for psychometric properties; Cronbach’s alpha, AVE, and CR were used for correlations between factors, and CMIN, DF, and CFI were used to test the invariance of the factor structure across user groups. Perceptions of the service were predominantly positive. The construct with the highest value was satisfaction (4.36 ± 0.73), followed by loyalty (4.19 ± 0.79), with green practices scoring the lowest (3.01 ± 0.94). Perceived quality was a significant and direct antecedent of satisfaction, while satisfaction was a significant and direct antecedent of loyalty, with the former relationship being the strongest. Green practices were directly and significantly related to perceived quality, predominantly indirectly related to satisfaction, and mostly directly related to loyalty. For female users, the relevance of green practices as an antecedent of perceived quality and satisfaction was significantly higher. The results obtained suggest that green practices are an added value that improves users’ perceptions, especially among females, justifying the use of marketing strategies based on the adoption of green practices.Nature20252025-09-1120242024-09-2420242024-09-24journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10433/24712reponame:RIO. Repositorio Institucional Olavideinstname:Universidad Pablo de Olavide (UPO)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:rio.upo.es:10433/247122026-06-13T12:46:27Z
dc.title.none.fl_str_mv Influence of green practices on user loyalty in sport clubs
title Influence of green practices on user loyalty in sport clubs
spellingShingle Influence of green practices on user loyalty in sport clubs
Morán-Gámez, Guillermo
Green practices
Loyalty
Sport clubs
title_short Influence of green practices on user loyalty in sport clubs
title_full Influence of green practices on user loyalty in sport clubs
title_fullStr Influence of green practices on user loyalty in sport clubs
title_full_unstemmed Influence of green practices on user loyalty in sport clubs
title_sort Influence of green practices on user loyalty in sport clubs
dc.creator.none.fl_str_mv Morán-Gámez, Guillermo
Fernández Martínez, Antonio
Nuviala Nuviala, Román
Nuviala Nuviala, Alberto
author Morán-Gámez, Guillermo
author_facet Morán-Gámez, Guillermo
Fernández Martínez, Antonio
Nuviala Nuviala, Román
Nuviala Nuviala, Alberto
author_role author
author2 Fernández Martínez, Antonio
Nuviala Nuviala, Román
Nuviala Nuviala, Alberto
author2_role author
author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Green practices
Loyalty
Sport clubs
topic Green practices
Loyalty
Sport clubs
description The sports industry contributes significantly to environmental degradation through its economic practices. As a result, there has been interest in reducing the impact through various initiatives in sectors such as sporting events, facility management, etc. However, these initiatives have not been studied in the sport sector, eluding the beneficial effects it could have on market positioning and user retention. Therefore, this study aims to assess the effect of green practices implemented by sports clubs on their users’ perceptions and loyalty. The GPSport and EPOD2 questionnaires were used on a total of 1732 users of 27 Spanish sports clubs, of whom 70% were men. In data processing, standard deviation, skewness, and kurtosis were used for psychometric properties; Cronbach’s alpha, AVE, and CR were used for correlations between factors, and CMIN, DF, and CFI were used to test the invariance of the factor structure across user groups. Perceptions of the service were predominantly positive. The construct with the highest value was satisfaction (4.36 ± 0.73), followed by loyalty (4.19 ± 0.79), with green practices scoring the lowest (3.01 ± 0.94). Perceived quality was a significant and direct antecedent of satisfaction, while satisfaction was a significant and direct antecedent of loyalty, with the former relationship being the strongest. Green practices were directly and significantly related to perceived quality, predominantly indirectly related to satisfaction, and mostly directly related to loyalty. For female users, the relevance of green practices as an antecedent of perceived quality and satisfaction was significantly higher. The results obtained suggest that green practices are an added value that improves users’ perceptions, especially among females, justifying the use of marketing strategies based on the adoption of green practices.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-09-24
2024
2024-09-24
2025
2025-09-11
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10433/24712
url https://hdl.handle.net/10433/24712
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Nature
publisher.none.fl_str_mv Nature
dc.source.none.fl_str_mv reponame:RIO. Repositorio Institucional Olavide
instname:Universidad Pablo de Olavide (UPO)
instname_str Universidad Pablo de Olavide (UPO)
reponame_str RIO. Repositorio Institucional Olavide
collection RIO. Repositorio Institucional Olavide
repository.name.fl_str_mv
repository.mail.fl_str_mv
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