Transmedia storytelling: brands, narratives and storyworlds

In Janaury 2003, when Henry Jenkins published an article in Technology Review entitled Transmedia storytelling: Moving characters from books to films to video games can make them stronger and more compelling nobody could have imagined tha the concept of 'transmedia storytelling' wo...

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Detalles Bibliográficos
Autor: Scolari, Carlos Alberto, 1963-
Tipo de recurso: capítulo de libro
Estado:Versión publicada
Fecha de publicación:2015
País:España
Institución:Universitat Pompeu Fabra
Repositorio:Repositorio Digital de la UPF
OAI Identifier:oai:repositori.upf.edu:10230/32724
Acceso en línea:http://hdl.handle.net/10230/32724
http://dx.doi.org/10.19211/KUP9783737600439
Access Level:acceso abierto
Palabra clave:Narrativa transmèdia
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spelling Transmedia storytelling: brands, narratives and storyworldsScolari, Carlos Alberto, 1963-Narrativa transmèdiaIn Janaury 2003, when Henry Jenkins published an article in Technology Review entitled Transmedia storytelling: Moving characters from books to films to video games can make them stronger and more compelling nobody could have imagined tha the concept of 'transmedia storytelling' would become one of the favourite keywords of media professionals and researchers in the first decade of the new century. What started as a very personal reflection inspired by Jenkin's passion for fan culutures ended up as one of the key business strategies in the contemporary culture industry and an entrenched research field. This Chapter provides an overview of transmedia storytelling against the background of essential works for understanding its cultural dynamics, with an added focus on one particular aspect: the relationship between transmedia narrativee and brands from the perspectives of semiotics and narratology. In recent years there has been much discussion about the links between brands and storytelling (e.g., Salmon 2007). In this Chapter we will delve into the area where branding overlaps with narrative, while keeping an eye on transmedia storytelling and fictional words. Global cultural artefacts like Star Wars, Harry Potter, The Matrix, Batman, The Lord of the Rings, Lost, 24 and Walt Disney's characters will accompany us throughtout the following pages.Kassel University Press201720172015info:eu-repo/semantics/bookPartinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/32724http://dx.doi.org/10.19211/KUP9783737600439reponame:Repositorio Digital de la UPFinstname:Universitat Pompeu FabraInglésHandbook of Brand Semiotics. Kassel: Kassel University Press; 2015, p. 151-69© 2015, kassel university press GmbH, Kasselinfo:eu-repo/semantics/openAccessoai:repositori.upf.edu:10230/327242026-06-12T07:21:37Z
dc.title.none.fl_str_mv Transmedia storytelling: brands, narratives and storyworlds
title Transmedia storytelling: brands, narratives and storyworlds
spellingShingle Transmedia storytelling: brands, narratives and storyworlds
Scolari, Carlos Alberto, 1963-
Narrativa transmèdia
title_short Transmedia storytelling: brands, narratives and storyworlds
title_full Transmedia storytelling: brands, narratives and storyworlds
title_fullStr Transmedia storytelling: brands, narratives and storyworlds
title_full_unstemmed Transmedia storytelling: brands, narratives and storyworlds
title_sort Transmedia storytelling: brands, narratives and storyworlds
dc.creator.none.fl_str_mv Scolari, Carlos Alberto, 1963-
author Scolari, Carlos Alberto, 1963-
author_facet Scolari, Carlos Alberto, 1963-
author_role author
dc.subject.none.fl_str_mv Narrativa transmèdia
topic Narrativa transmèdia
description In Janaury 2003, when Henry Jenkins published an article in Technology Review entitled Transmedia storytelling: Moving characters from books to films to video games can make them stronger and more compelling nobody could have imagined tha the concept of 'transmedia storytelling' would become one of the favourite keywords of media professionals and researchers in the first decade of the new century. What started as a very personal reflection inspired by Jenkin's passion for fan culutures ended up as one of the key business strategies in the contemporary culture industry and an entrenched research field. This Chapter provides an overview of transmedia storytelling against the background of essential works for understanding its cultural dynamics, with an added focus on one particular aspect: the relationship between transmedia narrativee and brands from the perspectives of semiotics and narratology. In recent years there has been much discussion about the links between brands and storytelling (e.g., Salmon 2007). In this Chapter we will delve into the area where branding overlaps with narrative, while keeping an eye on transmedia storytelling and fictional words. Global cultural artefacts like Star Wars, Harry Potter, The Matrix, Batman, The Lord of the Rings, Lost, 24 and Walt Disney's characters will accompany us throughtout the following pages.
publishDate 2015
dc.date.none.fl_str_mv 2015
2017
2017
dc.type.none.fl_str_mv info:eu-repo/semantics/bookPart
info:eu-repo/semantics/publishedVersion
format bookPart
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/32724
http://dx.doi.org/10.19211/KUP9783737600439
url http://hdl.handle.net/10230/32724
http://dx.doi.org/10.19211/KUP9783737600439
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Handbook of Brand Semiotics. Kassel: Kassel University Press; 2015, p. 151-69
dc.rights.none.fl_str_mv © 2015, kassel university press GmbH, Kassel
info:eu-repo/semantics/openAccess
rights_invalid_str_mv © 2015, kassel university press GmbH, Kassel
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Kassel University Press
publisher.none.fl_str_mv Kassel University Press
dc.source.none.fl_str_mv reponame:Repositorio Digital de la UPF
instname:Universitat Pompeu Fabra
instname_str Universitat Pompeu Fabra
reponame_str Repositorio Digital de la UPF
collection Repositorio Digital de la UPF
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