News and social networks: audience behavior

Based on a quantitative approach, this paper presents some of the preliminary results of a research project focused on the analysis of the motivations that encourage citizens to actively participate in online news media, using the mechanisms provided by their websites, and through open social networ...

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Detalhes bibliográficos
Autores: Masip, Pere, Guallar, Javier, Suau, Jaume, Ruiz-Caballero, Carlos, Peralta, Miquel
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:España
Recursos:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/69176
Acesso em linha:https://hdl.handle.net/2445/69176
Access Level:acceso abierto
Palavra-chave:Periodisme
Periodisme electrònic
Xarxes socials
Enquestes
Journalism
Electronic news gathering
Social networks
Surveys
Descrição
Resumo:Based on a quantitative approach, this paper presents some of the preliminary results of a research project focused on the analysis of the motivations that encourage citizens to actively participate in online news media, using the mechanisms provided by their websites, and through open social network platforms. The findings show that, although there is a widespread discourse of distrust in connection to journalists and the traditional media institutions, as well as general criticism of the actual practices of journalists, the common understanding of the participatory dimension of the media does not entail discourses of change or modification of the existing hegemony. Instead of turning to alternative sources, such as citizen journalism or non-traditional media, or taking the lead by creating their own content, citizens prefer to continue to respect journalism as a profession and the traditional media institutions as the main producers of news as well as the most trusted sources of information. Furthermore, although in previous studies audience participation 'in' the media has been highlighted, the findings of this research show that the practice of user recommendation or dissemination of media content through social networks has been adopted by a large number of citizens.