Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Purpose: Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain. Design/methodology/approach: The...

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Detalles Bibliográficos
Autores: Margaça, Clara, Calderón Monge, Esther, Sánchez Garcia, José Carlos
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2024
País:España
Institución:Universidad de Burgos (UBU)
Repositorio:Repositorio Institucional de la Universidad de Burgos (RIUBU)
OAI Identifier:oai:riubu.ubu.es:10259/9629
Acceso en línea:http://hdl.handle.net/10259/9629
Access Level:acceso abierto
Palabra clave:Spain
Scale validation
Hedonic experience
Wine experience
Wine tourist motivations
Comercio
Enología
Psicología
Commerce
Wine and wine making
Psychology
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network_name_str España
repository_id_str
spelling Wine experience scale: validating the behavior and motivations of Spanish wine touristsMargaça, ClaraCalderón Monge, EstherSánchez Garcia, José CarlosSpainScale validationHedonic experienceWine experienceWine tourist motivationsComercioEnologíaPsicologíaCommerceWine and wine makingPsychologyPurpose: Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain. Design/methodology/approach: The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive months. To carry out the analyses, IBM SPSS and JASP software were used. Findings: The statistical procedures used allowed the verification of psychometric properties as well as adjustment indices and reliability measures. The analyses carried out retained 16 items and ensured grouping into four factors: wine storytelling, wine involvement, winescape and wine tasting excitement. Originality/value: By providing this instrument, it will be possible to create a promising path of commercial knowledge. Its application will contribute to establishing a more accurate profile of wine tourists and, simultaneously, to adapting a sustainable tourist offer.Emerald202420242024info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttp://hdl.handle.net/10259/9629reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)instname:Universidad de Burgos (UBU)InglésInternational Journal of Wine Business Research. 2024, V. 36, n. 1, p. 103-121https://doi.org/10.1108/IJWBR-04-2023-0018Atribución-NoComercial 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:riubu.ubu.es:10259/96292026-05-28T07:56:11Z
dc.title.none.fl_str_mv Wine experience scale: validating the behavior and motivations of Spanish wine tourists
title Wine experience scale: validating the behavior and motivations of Spanish wine tourists
spellingShingle Wine experience scale: validating the behavior and motivations of Spanish wine tourists
Margaça, Clara
Spain
Scale validation
Hedonic experience
Wine experience
Wine tourist motivations
Comercio
Enología
Psicología
Commerce
Wine and wine making
Psychology
title_short Wine experience scale: validating the behavior and motivations of Spanish wine tourists
title_full Wine experience scale: validating the behavior and motivations of Spanish wine tourists
title_fullStr Wine experience scale: validating the behavior and motivations of Spanish wine tourists
title_full_unstemmed Wine experience scale: validating the behavior and motivations of Spanish wine tourists
title_sort Wine experience scale: validating the behavior and motivations of Spanish wine tourists
dc.creator.none.fl_str_mv Margaça, Clara
Calderón Monge, Esther
Sánchez Garcia, José Carlos
author Margaça, Clara
author_facet Margaça, Clara
Calderón Monge, Esther
Sánchez Garcia, José Carlos
author_role author
author2 Calderón Monge, Esther
Sánchez Garcia, José Carlos
author2_role author
author
dc.subject.none.fl_str_mv Spain
Scale validation
Hedonic experience
Wine experience
Wine tourist motivations
Comercio
Enología
Psicología
Commerce
Wine and wine making
Psychology
topic Spain
Scale validation
Hedonic experience
Wine experience
Wine tourist motivations
Comercio
Enología
Psicología
Commerce
Wine and wine making
Psychology
description Purpose: Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain. Design/methodology/approach: The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive months. To carry out the analyses, IBM SPSS and JASP software were used. Findings: The statistical procedures used allowed the verification of psychometric properties as well as adjustment indices and reliability measures. The analyses carried out retained 16 items and ensured grouping into four factors: wine storytelling, wine involvement, winescape and wine tasting excitement. Originality/value: By providing this instrument, it will be possible to create a promising path of commercial knowledge. Its application will contribute to establishing a more accurate profile of wine tourists and, simultaneously, to adapting a sustainable tourist offer.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10259/9629
url http://hdl.handle.net/10259/9629
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv International Journal of Wine Business Research. 2024, V. 36, n. 1, p. 103-121
https://doi.org/10.1108/IJWBR-04-2023-0018
dc.rights.none.fl_str_mv Atribución-NoComercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución-NoComercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)
instname:Universidad de Burgos (UBU)
instname_str Universidad de Burgos (UBU)
reponame_str Repositorio Institucional de la Universidad de Burgos (RIUBU)
collection Repositorio Institucional de la Universidad de Burgos (RIUBU)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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