The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections

There is broad consensus on the idea that Twitter, an online communication tool for campaigning, is significantly impacting the interaction between political candidates and citizens (Parmelee & Bichard, 2011; Enli & Skogerbo, 2013; Kruikemeier et. al., 2013). Despite the importance of the st...

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Autores: Zamora-Medina, R. (Rocío)|||/items/e08a2d35-a576-4f98-a5d6-8634c3e9bf48, Sánchez-Cobarro, M. (Paloma del H.)|||/items/867179f7-c04d-4dcf-ad4f-97726b2696e6, Martínez-Martínez, H. (Helena)|||/items/a6cd01c3-b712-4465-a7fb-d43be1504e68
Formato: artículo
Fecha de publicación:2017
País:España
Recursos:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/43937
Acesso em linha:https://hdl.handle.net/10171/43937
Access Level:acceso abierto
Palavra-chave:Twitter
elections
Framing
campaigning online
Spain
political mobilization
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network_acronym_str ES
network_name_str España
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spelling The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional ElectionsZamora-Medina, R. (Rocío)|||/items/e08a2d35-a576-4f98-a5d6-8634c3e9bf48Sánchez-Cobarro, M. (Paloma del H.)|||/items/867179f7-c04d-4dcf-ad4f-97726b2696e6Martínez-Martínez, H. (Helena)|||/items/a6cd01c3-b712-4465-a7fb-d43be1504e68TwitterelectionsFramingcampaigning onlineSpainpolitical mobilizationThere is broad consensus on the idea that Twitter, an online communication tool for campaigning, is significantly impacting the interaction between political candidates and citizens (Parmelee & Bichard, 2011; Enli & Skogerbo, 2013; Kruikemeier et. al., 2013). Despite the importance of the strategic use of framing tweets on followers’ opinions, framing approach research applied to microblogging requires further investigation on national and local contexts. This research explores the extent to which candidates (at a local context) use Twitter as a tool for campaigning, in order to identify main frames that describe the strategic use of Twitter for online campaigning. Following framing scholars suggestions (Dimitrova & Strömbäck, 2012; Cappella & Jamieson, 1997; Patterson, 1993) and other recent contributions related to the use of framing in Twitter (Parmelee & Bichard, 2012; Zamora & Zurutuza, 2014; Naaman et. al, 2010; Vergeer et. al. 2013), this paper develops a quantitative approach using tweets content analysis to empirically test the strategic use of generic frames made by each…? Findings points to a different priority of each frame by considering that candidates mostly used two generic frames: `Me Now´/selfpromotion and political information source, to seek political engagement. Other generic frames, like media validation and personal frame, where less important. Conclusions show that the use of Twitter for campaigning is still replicating old patterns of broadcast media, instead of social media, based on a one-way communication model.Servicio de Publicaciones de la Universidad de NavarraDadun. Depósito Académico Digital Universidad de Navarra20172017-09-2620172017-01-0120172017-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/43937reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/439372026-06-21T12:47:57Z
dc.title.none.fl_str_mv The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
title The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
spellingShingle The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
Zamora-Medina, R. (Rocío)|||/items/e08a2d35-a576-4f98-a5d6-8634c3e9bf48
Twitter
elections
Framing
campaigning online
Spain
political mobilization
title_short The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
title_full The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
title_fullStr The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
title_full_unstemmed The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
title_sort The importance of the ”strategic game” to frame the political discourse in Twitter during 2015 Spanish Regional Elections
dc.creator.none.fl_str_mv Zamora-Medina, R. (Rocío)|||/items/e08a2d35-a576-4f98-a5d6-8634c3e9bf48
Sánchez-Cobarro, M. (Paloma del H.)|||/items/867179f7-c04d-4dcf-ad4f-97726b2696e6
Martínez-Martínez, H. (Helena)|||/items/a6cd01c3-b712-4465-a7fb-d43be1504e68
author Zamora-Medina, R. (Rocío)|||/items/e08a2d35-a576-4f98-a5d6-8634c3e9bf48
author_facet Zamora-Medina, R. (Rocío)|||/items/e08a2d35-a576-4f98-a5d6-8634c3e9bf48
Sánchez-Cobarro, M. (Paloma del H.)|||/items/867179f7-c04d-4dcf-ad4f-97726b2696e6
Martínez-Martínez, H. (Helena)|||/items/a6cd01c3-b712-4465-a7fb-d43be1504e68
author_role author
author2 Sánchez-Cobarro, M. (Paloma del H.)|||/items/867179f7-c04d-4dcf-ad4f-97726b2696e6
Martínez-Martínez, H. (Helena)|||/items/a6cd01c3-b712-4465-a7fb-d43be1504e68
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Twitter
elections
Framing
campaigning online
Spain
political mobilization
topic Twitter
elections
Framing
campaigning online
Spain
political mobilization
description There is broad consensus on the idea that Twitter, an online communication tool for campaigning, is significantly impacting the interaction between political candidates and citizens (Parmelee & Bichard, 2011; Enli & Skogerbo, 2013; Kruikemeier et. al., 2013). Despite the importance of the strategic use of framing tweets on followers’ opinions, framing approach research applied to microblogging requires further investigation on national and local contexts. This research explores the extent to which candidates (at a local context) use Twitter as a tool for campaigning, in order to identify main frames that describe the strategic use of Twitter for online campaigning. Following framing scholars suggestions (Dimitrova & Strömbäck, 2012; Cappella & Jamieson, 1997; Patterson, 1993) and other recent contributions related to the use of framing in Twitter (Parmelee & Bichard, 2012; Zamora & Zurutuza, 2014; Naaman et. al, 2010; Vergeer et. al. 2013), this paper develops a quantitative approach using tweets content analysis to empirically test the strategic use of generic frames made by each…? Findings points to a different priority of each frame by considering that candidates mostly used two generic frames: `Me Now´/selfpromotion and political information source, to seek political engagement. Other generic frames, like media validation and personal frame, where less important. Conclusions show that the use of Twitter for campaigning is still replicating old patterns of broadcast media, instead of social media, based on a one-way communication model.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017-09-26
2017
2017-01-01
2017
2017-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/43937
url https://hdl.handle.net/10171/43937
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300724

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