Online cheaters: Profiles and motivations of internet users who falsify their data online

The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this r...

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Detalles Bibliográficos
Autores: Sáez-Ortuño, Laura, Forgas Coll, Santiago, Huertas García, Rubén, Sánchez García, Javier
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:España
Institución:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/200309
Acceso en línea:https://hdl.handle.net/2445/200309
Access Level:acceso abierto
Palabra clave:Falsificació de documents
Intercanvi electrònic de dades
Xarxes socials
Internautes
False certification
Electronic data interchange
Social networks
Internet users
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spelling Online cheaters: Profiles and motivations of internet users who falsify their data onlineSáez-Ortuño, LauraForgas Coll, SantiagoHuertas García, RubénSánchez García, JavierFalsificació de documentsIntercanvi electrònic de dadesXarxes socialsInternautesFalse certificationElectronic data interchangeSocial networksInternet usersThe digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this research is to assist the process of filtering the personal information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed conducting three different studies. Study 1 estimates the percentage of Spanish users by stated sex and generation who lie the most when registering their personal data by analysing a database of 5,534,702 participants in online sweepstakes and quizzes using a combination of error detection algorithms, and a test of differences in proportions to measure the profiles of the most fraudulent users. Estimates show that some user profiles are more inclined to make mistakes and others to forge data intentionally, the latter being the majority. The groups that are most likely to supply incorrect data are older men and younger women. Study 2 explores the main motivations for intentionally providing false information, and finds that the most common reasons are related to amusement, such as playing pranks, and lack of faith in the company's data privacy and security measures. These results will enable academics and companies to improve mechanisms to filter out cheaters and avoid including them in their databases.Elsevier B.V.2023info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2445/200309Articles publicats en revistes (Empresa)reponame:Dipòsit Digital de la UBinstname:Universidad de BarcelonaInglésReproducció del document publicat a: https://doi.org/10.1016/j.jik.2023.100349Journal of Innovation & Knowledge, 2023, vol. 8, num. 2, p. 100349https://doi.org/10.1016/j.jik.2023.100349cc-by (c) Sáez-Ortuño, Laura et al., 2023https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:diposit.ub.edu:2445/2003092026-05-27T06:46:51Z
dc.title.none.fl_str_mv Online cheaters: Profiles and motivations of internet users who falsify their data online
title Online cheaters: Profiles and motivations of internet users who falsify their data online
spellingShingle Online cheaters: Profiles and motivations of internet users who falsify their data online
Sáez-Ortuño, Laura
Falsificació de documents
Intercanvi electrònic de dades
Xarxes socials
Internautes
False certification
Electronic data interchange
Social networks
Internet users
title_short Online cheaters: Profiles and motivations of internet users who falsify their data online
title_full Online cheaters: Profiles and motivations of internet users who falsify their data online
title_fullStr Online cheaters: Profiles and motivations of internet users who falsify their data online
title_full_unstemmed Online cheaters: Profiles and motivations of internet users who falsify their data online
title_sort Online cheaters: Profiles and motivations of internet users who falsify their data online
dc.creator.none.fl_str_mv Sáez-Ortuño, Laura
Forgas Coll, Santiago
Huertas García, Rubén
Sánchez García, Javier
author Sáez-Ortuño, Laura
author_facet Sáez-Ortuño, Laura
Forgas Coll, Santiago
Huertas García, Rubén
Sánchez García, Javier
author_role author
author2 Forgas Coll, Santiago
Huertas García, Rubén
Sánchez García, Javier
author2_role author
author
author
dc.subject.none.fl_str_mv Falsificació de documents
Intercanvi electrònic de dades
Xarxes socials
Internautes
False certification
Electronic data interchange
Social networks
Internet users
topic Falsificació de documents
Intercanvi electrònic de dades
Xarxes socials
Internautes
False certification
Electronic data interchange
Social networks
Internet users
description The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this research is to assist the process of filtering the personal information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed conducting three different studies. Study 1 estimates the percentage of Spanish users by stated sex and generation who lie the most when registering their personal data by analysing a database of 5,534,702 participants in online sweepstakes and quizzes using a combination of error detection algorithms, and a test of differences in proportions to measure the profiles of the most fraudulent users. Estimates show that some user profiles are more inclined to make mistakes and others to forge data intentionally, the latter being the majority. The groups that are most likely to supply incorrect data are older men and younger women. Study 2 explores the main motivations for intentionally providing false information, and finds that the most common reasons are related to amusement, such as playing pranks, and lack of faith in the company's data privacy and security measures. These results will enable academics and companies to improve mechanisms to filter out cheaters and avoid including them in their databases.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/200309
url https://hdl.handle.net/2445/200309
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: https://doi.org/10.1016/j.jik.2023.100349
Journal of Innovation & Knowledge, 2023, vol. 8, num. 2, p. 100349
https://doi.org/10.1016/j.jik.2023.100349
dc.rights.none.fl_str_mv cc-by (c) Sáez-Ortuño, Laura et al., 2023
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by (c) Sáez-Ortuño, Laura et al., 2023
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier B.V.
publisher.none.fl_str_mv Elsevier B.V.
dc.source.none.fl_str_mv Articles publicats en revistes (Empresa)
reponame:Dipòsit Digital de la UB
instname:Universidad de Barcelona
instname_str Universidad de Barcelona
reponame_str Dipòsit Digital de la UB
collection Dipòsit Digital de la UB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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