Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia

The main objective of this study was to determine whether the adoption of e-commerce in Colombia presents problems of social massification; specifically, we wanted to verify whether the socioeconomic variables and level of education have a moderating effect on the adoption of electronic commerce. An...

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Detalles Bibliográficos
Autores: Sánchez Torres, Javier Alirio, Arroyo Cañada, Francisco Javier, Montoya-Restrepo, L. Alexandra, Rivera González, Julián A.
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2017
País:España
Institución:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/159359
Acceso en línea:https://hdl.handle.net/2445/159359
Access Level:acceso abierto
Palabra clave:Comerç electrònic
Colòmbia
Electronic commerce
Colombia
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spelling Moderating effect of socioeconomic factors and educational level on electronic purchasing in ColombiaSánchez Torres, Javier AlirioArroyo Cañada, Francisco JavierMontoya-Restrepo, L. AlexandraRivera González, Julián A.Comerç electrònicColòmbiaElectronic commerceColombiaThe main objective of this study was to determine whether the adoption of e-commerce in Colombia presents problems of social massification; specifically, we wanted to verify whether the socioeconomic variables and level of education have a moderating effect on the adoption of electronic commerce. An empirical study was conducted, 936 surveys were collected through a form on the Web, the data were analyzed and a prediction was made of the model using the PLS technique. The results confirm in an exploratory way this moderating effect of the socioeconomic and educational level on the relationship between the variable conditions that facilitate electronic purchasing. The main contribution to the theory of these findings empirically validates that, in countries with high levels of social inequality, the use of e-commerce is conditioned by the socioeconomic and educational characteristics of those who can access it.Elsevier2017info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttps://hdl.handle.net/2445/159359Articles publicats en revistes (Empresa)reponame:Dipòsit Digital de la UBinstname:Universidad de BarcelonaInglésVersió postprint del document publicat a: https://doi.org/10.1016/j.tekhne.2017.07.001Tékhne-Review of Applied Management Studies, 2017, vol. 15, num. 1, p. 26-34https://doi.org/10.1016/j.tekhne.2017.07.001cc-by-nc-nd (c) Instituto Politécnico do Cávado e do Ave (IPCA), 2017http://creativecommons.org/licenses/by-nc-nd/3.0/esinfo:eu-repo/semantics/openAccessoai:diposit.ub.edu:2445/1593592026-05-27T06:46:51Z
dc.title.none.fl_str_mv Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
title Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
spellingShingle Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
Sánchez Torres, Javier Alirio
Comerç electrònic
Colòmbia
Electronic commerce
Colombia
title_short Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
title_full Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
title_fullStr Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
title_full_unstemmed Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
title_sort Moderating effect of socioeconomic factors and educational level on electronic purchasing in Colombia
dc.creator.none.fl_str_mv Sánchez Torres, Javier Alirio
Arroyo Cañada, Francisco Javier
Montoya-Restrepo, L. Alexandra
Rivera González, Julián A.
author Sánchez Torres, Javier Alirio
author_facet Sánchez Torres, Javier Alirio
Arroyo Cañada, Francisco Javier
Montoya-Restrepo, L. Alexandra
Rivera González, Julián A.
author_role author
author2 Arroyo Cañada, Francisco Javier
Montoya-Restrepo, L. Alexandra
Rivera González, Julián A.
author2_role author
author
author
dc.subject.none.fl_str_mv Comerç electrònic
Colòmbia
Electronic commerce
Colombia
topic Comerç electrònic
Colòmbia
Electronic commerce
Colombia
description The main objective of this study was to determine whether the adoption of e-commerce in Colombia presents problems of social massification; specifically, we wanted to verify whether the socioeconomic variables and level of education have a moderating effect on the adoption of electronic commerce. An empirical study was conducted, 936 surveys were collected through a form on the Web, the data were analyzed and a prediction was made of the model using the PLS technique. The results confirm in an exploratory way this moderating effect of the socioeconomic and educational level on the relationship between the variable conditions that facilitate electronic purchasing. The main contribution to the theory of these findings empirically validates that, in countries with high levels of social inequality, the use of e-commerce is conditioned by the socioeconomic and educational characteristics of those who can access it.
publishDate 2017
dc.date.none.fl_str_mv 2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/159359
url https://hdl.handle.net/2445/159359
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Versió postprint del document publicat a: https://doi.org/10.1016/j.tekhne.2017.07.001
Tékhne-Review of Applied Management Studies, 2017, vol. 15, num. 1, p. 26-34
https://doi.org/10.1016/j.tekhne.2017.07.001
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Instituto Politécnico do Cávado e do Ave (IPCA), 2017
http://creativecommons.org/licenses/by-nc-nd/3.0/es
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by-nc-nd (c) Instituto Politécnico do Cávado e do Ave (IPCA), 2017
http://creativecommons.org/licenses/by-nc-nd/3.0/es
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv Articles publicats en revistes (Empresa)
reponame:Dipòsit Digital de la UB
instname:Universidad de Barcelona
instname_str Universidad de Barcelona
reponame_str Dipòsit Digital de la UB
collection Dipòsit Digital de la UB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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