Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism
Indigenous cultures are significant for tourism but their owners have been systematically excluded from its benefits and control. To counteract this tendency, some indigenous organisations are becoming tourist agents offering alternative eco -cultural tourism. Their niche market has social and ecolo...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | España |
| Institución: | Universidad de La Laguna (ULL) |
| Repositorio: | RIULL. Repositorio Institucional de la Universidad de La Laguna |
| OAI Identifier: | oai:riull.ull.es:915/17010 |
| Acceso en línea: | http://riull.ull.es/xmlui/handle/915/17010 |
| Access Level: | acceso abierto |
| Palabra clave: | Turismo Alternativo Pueblos Indios Nexo Naturaleza/Cultura Turismo Eco -Cultural Mercantilización/autenticidad México Perú |
| Sumario: | Indigenous cultures are significant for tourism but their owners have been systematically excluded from its benefits and control. To counteract this tendency, some indigenous organisations are becoming tourist agents offering alternative eco -cultural tourism. Their niche market has social and ecological consciousness but influenced by postcolonialist ideologies it still expects culture to be “authentic”. To succeed, indigenous organisations need to manage tensions between their own culture and identities and what the market demands. Applying the notion of cultural control, in this article I evaluate how alternative projects in Mexico and Peru deal with the challenge of commoditising culture and nature on their own terms. To understand the paradoxes they face, I analyse their cultural representations, organisational identities and alliances through an ethnographic reading of their Web -stories. |
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