From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East

Since the beginning of the Syrian war, Lebanon has experienced a major population change and has become the country with the highest number of refugees per capita. The authors apply a macromarketing perspective to study the effects of this population growth on the environmental management of Lebanon...

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Detalles Bibliográficos
Autores: DeQuero-Navarro, Beatriz, Aoun-Barakat, Karine, Shultz II, Clifford J., Araque Padilla, Rafael Ángel, Montero Simó, María José
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universidad Loyola Andalucía
Repositorio:Brújula
OAI Identifier:oai:repositorio.uloyola.es:20.500.12412/5202
Acceso en línea:https://hdl.handle.net/20.500.12412/5202
Access Level:acceso abierto
Palabra clave:Sustainable Development
Refugees
Lebanon
Resource Management
Syrian Crisis
Macromarketing
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spelling From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle EastDeQuero-Navarro, BeatrizAoun-Barakat, KarineShultz II, Clifford J.Araque Padilla, Rafael ÁngelMontero Simó, María JoséSustainable DevelopmentRefugeesLebanonResource ManagementSyrian CrisisMacromarketingSince the beginning of the Syrian war, Lebanon has experienced a major population change and has become the country with the highest number of refugees per capita. The authors apply a macromarketing perspective to study the effects of this population growth on the environmental management of Lebanon, with implications for the Levant and broader Middle East. An analysis of several factors, including geography, climate, population, economics, and politics, offers a holistic and integrative assessment of resource management, quality-of-life (QOL), economic diversification, and inclusive employment. Attention is given to social dilemmas in Lebanon’s consociational politics, and how these dilemmas may be affecting policy making and ultimately sustainable development – locally, nationally, and regionally. The authors share a systemic framework to facilitate understanding and solutions via cooperation and constructive engagement of catalytic institutions, consideration for all stakeholders, and innovative projects that include refugees for best practices to promote sustainable and equitable development, and ultimately peace and prosperity in Lebanon and the Middle East.2020info:eu-repo/semantics/articlehttps://hdl.handle.net/20.500.12412/5202reponame:Brújulainstname:Universidad Loyola AndalucíaIngléshttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:repositorio.uloyola.es:20.500.12412/52022026-06-24T12:48:37Z
dc.title.none.fl_str_mv From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
title From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
spellingShingle From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
DeQuero-Navarro, Beatriz
Sustainable Development
Refugees
Lebanon
Resource Management
Syrian Crisis
Macromarketing
title_short From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
title_full From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
title_fullStr From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
title_full_unstemmed From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
title_sort From Conflict to Cooperation: a Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East
dc.creator.none.fl_str_mv DeQuero-Navarro, Beatriz
Aoun-Barakat, Karine
Shultz II, Clifford J.
Araque Padilla, Rafael Ángel
Montero Simó, María José
author DeQuero-Navarro, Beatriz
author_facet DeQuero-Navarro, Beatriz
Aoun-Barakat, Karine
Shultz II, Clifford J.
Araque Padilla, Rafael Ángel
Montero Simó, María José
author_role author
author2 Aoun-Barakat, Karine
Shultz II, Clifford J.
Araque Padilla, Rafael Ángel
Montero Simó, María José
author2_role author
author
author
author
dc.subject.none.fl_str_mv Sustainable Development
Refugees
Lebanon
Resource Management
Syrian Crisis
Macromarketing
topic Sustainable Development
Refugees
Lebanon
Resource Management
Syrian Crisis
Macromarketing
description Since the beginning of the Syrian war, Lebanon has experienced a major population change and has become the country with the highest number of refugees per capita. The authors apply a macromarketing perspective to study the effects of this population growth on the environmental management of Lebanon, with implications for the Levant and broader Middle East. An analysis of several factors, including geography, climate, population, economics, and politics, offers a holistic and integrative assessment of resource management, quality-of-life (QOL), economic diversification, and inclusive employment. Attention is given to social dilemmas in Lebanon’s consociational politics, and how these dilemmas may be affecting policy making and ultimately sustainable development – locally, nationally, and regionally. The authors share a systemic framework to facilitate understanding and solutions via cooperation and constructive engagement of catalytic institutions, consideration for all stakeholders, and innovative projects that include refugees for best practices to promote sustainable and equitable development, and ultimately peace and prosperity in Lebanon and the Middle East.
publishDate 2020
dc.date.none.fl_str_mv 2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12412/5202
url https://hdl.handle.net/20.500.12412/5202
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Brújula
instname:Universidad Loyola Andalucía
instname_str Universidad Loyola Andalucía
reponame_str Brújula
collection Brújula
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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