Consumer animosity and its influence on visiting decisions of US citizens

The study explores the concept of consumer animosity within the context of destinations as tourism products. The research attempts to expand on the prevalent conceptualization of animosity as being derived from bilateral conflicts or events. Therefore, a scale of consumer animosity that incorporates...

Descripción completa

Detalles Bibliográficos
Autores: Alvarez, Maria D., Campo Martínez, Sara
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/721239
Acceso en línea:http://hdl.handle.net/10486/721239
https://dx.doi.org/10.1080/13683500.2019.1603205
Access Level:acceso abierto
Palabra clave:Consumer animosity
Country
Destination image
Intention to visit
Perceived danger
Economía
Descripción
Sumario:The study explores the concept of consumer animosity within the context of destinations as tourism products. The research attempts to expand on the prevalent conceptualization of animosity as being derived from bilateral conflicts or events. Therefore, a scale of consumer animosity that incorporates varied dimensions is created and tested. In addition, the research aims to determine how consumer animosity operates in the context of countries as tourist destinations, and to explain its influence on tourism. According to the findings, animosity is based on three main aspects that include perceptions of the country as a threat, dislike of its people and political, historical or military conflicts. A model of animosity and its influence on visitation intentions is also verified