Consumer animosity and its influence on visiting decisions of US citizens
The study explores the concept of consumer animosity within the context of destinations as tourism products. The research attempts to expand on the prevalent conceptualization of animosity as being derived from bilateral conflicts or events. Therefore, a scale of consumer animosity that incorporates...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.uam.es:10486/721239 |
| Acceso en línea: | http://hdl.handle.net/10486/721239 https://dx.doi.org/10.1080/13683500.2019.1603205 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumer animosity Country Destination image Intention to visit Perceived danger Economía |
| Sumario: | The study explores the concept of consumer animosity within the context of destinations as tourism products. The research attempts to expand on the prevalent conceptualization of animosity as being derived from bilateral conflicts or events. Therefore, a scale of consumer animosity that incorporates varied dimensions is created and tested. In addition, the research aims to determine how consumer animosity operates in the context of countries as tourist destinations, and to explain its influence on tourism. According to the findings, animosity is based on three main aspects that include perceptions of the country as a threat, dislike of its people and political, historical or military conflicts. A model of animosity and its influence on visitation intentions is also verified |
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