Eslóganes turísticos: un análisis de los eslóganes de los destinos catalanes
Slogans represent an essential key element in building brands. A good brand uses slogans: they improve brand image, and help to facilitate recognition and recall (Kohli, Leuthesser and Suri, 2007). In spite of this, there are still few studies that explore this subject, especially if we refer to tou...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/15344 |
| Acceso en línea: | http://hdl.handle.net/10256/15344 |
| Access Level: | acceso abierto |
| Palabra clave: | Publicitat -- Turisme Advertising -- Tourist trade Eslògans Slogans |
| Sumario: | Slogans represent an essential key element in building brands. A good brand uses slogans: they improve brand image, and help to facilitate recognition and recall (Kohli, Leuthesser and Suri, 2007). In spite of this, there are still few studies that explore this subject, especially if we refer to tourism slogans. Tourism promotion in general, and tourism destination promotion in particular, frequently uses slogans as an instrument for its strategic positioning. This research aims to contribute to knowledge about slogans in tourism destinations, through a content analysis of tourism slogans used during the year 2010, in the 946 municipalities in Catalonia |
|---|