Marketing innovation: past, present and future

The aim of this project is to analyze the future of the most relevant emerging technologies until today, relating them to the world of marketing and studying their possible success in the coming years. For this, it has been considered convenient to associate the concepts explained to a time scale wh...

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Detalles Bibliográficos
Autor: López Granadal, Sheila
Tipo de recurso: tesis de maestría
Fecha de publicación:2017
País:España
Institución:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/113983
Acceso en línea:https://hdl.handle.net/2117/113983
Access Level:acceso abierto
Palabra clave:Marketing -- Technological innovations
Màrqueting -- Innovacions tecnològiques
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
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spelling Marketing innovation: past, present and futureLópez Granadal, SheilaMarketing -- Technological innovationsMàrqueting -- Innovacions tecnològiquesÀrees temàtiques de la UPC::Economia i organització d'empreses::MàrquetingThe aim of this project is to analyze the future of the most relevant emerging technologies until today, relating them to the world of marketing and studying their possible success in the coming years. For this, it has been considered convenient to associate the concepts explained to a time scale where past, present and future are analyzed as follows: Firstly, it starts with the “past”. The most important aspects of marketing and innovation are mentioned separately, for example, by going deeper into what both mean and observing their evolution to this day. Secondly, it continues with the “present”. It is intended to reflect the union of both concepts explaining the most promising technological innovations in the world of marketing, accompanied by creative and poignant examples. Finally, it finishes with the “future”. This third block resembles the creation of a start-up of a product related to the concepts learned through the previous two blocks. In order to do this, an initial idea of the feasibility of the project is drawn up and also a first outline of the “next steps” that should be carried out to launch this innovative product related to marketing innovationUniversitat Politècnica de CatalunyaLewis, Philip20172017-09-0120182018-02-09master thesishttp://purl.org/coar/resource_type/c_bdccNAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/2117/113983reponame:UPCommons. Portal del coneixement obert de la UPCinstname:Universitat Politècnica de Catalunya (UPC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:upcommons.upc.edu:2117/1139832026-05-27T15:37:01Z
dc.title.none.fl_str_mv Marketing innovation: past, present and future
title Marketing innovation: past, present and future
spellingShingle Marketing innovation: past, present and future
López Granadal, Sheila
Marketing -- Technological innovations
Màrqueting -- Innovacions tecnològiques
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
title_short Marketing innovation: past, present and future
title_full Marketing innovation: past, present and future
title_fullStr Marketing innovation: past, present and future
title_full_unstemmed Marketing innovation: past, present and future
title_sort Marketing innovation: past, present and future
dc.creator.none.fl_str_mv López Granadal, Sheila
author López Granadal, Sheila
author_facet López Granadal, Sheila
author_role author
dc.contributor.none.fl_str_mv Lewis, Philip
dc.subject.none.fl_str_mv Marketing -- Technological innovations
Màrqueting -- Innovacions tecnològiques
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
topic Marketing -- Technological innovations
Màrqueting -- Innovacions tecnològiques
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
description The aim of this project is to analyze the future of the most relevant emerging technologies until today, relating them to the world of marketing and studying their possible success in the coming years. For this, it has been considered convenient to associate the concepts explained to a time scale where past, present and future are analyzed as follows: Firstly, it starts with the “past”. The most important aspects of marketing and innovation are mentioned separately, for example, by going deeper into what both mean and observing their evolution to this day. Secondly, it continues with the “present”. It is intended to reflect the union of both concepts explaining the most promising technological innovations in the world of marketing, accompanied by creative and poignant examples. Finally, it finishes with the “future”. This third block resembles the creation of a start-up of a product related to the concepts learned through the previous two blocks. In order to do this, an initial idea of the feasibility of the project is drawn up and also a first outline of the “next steps” that should be carried out to launch this innovative product related to marketing innovation
publishDate 2017
dc.date.none.fl_str_mv 2017
2017-09-01
2018
2018-02-09
dc.type.none.fl_str_mv master thesis
http://purl.org/coar/resource_type/c_bdcc
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
dc.identifier.none.fl_str_mv https://hdl.handle.net/2117/113983
url https://hdl.handle.net/2117/113983
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universitat Politècnica de Catalunya
publisher.none.fl_str_mv Universitat Politècnica de Catalunya
dc.source.none.fl_str_mv reponame:UPCommons. Portal del coneixement obert de la UPC
instname:Universitat Politècnica de Catalunya (UPC)
instname_str Universitat Politècnica de Catalunya (UPC)
reponame_str UPCommons. Portal del coneixement obert de la UPC
collection UPCommons. Portal del coneixement obert de la UPC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301603

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