Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain

This article analyzes the citizen movement in defense of the public health system and against the proposal of merging two hospitals in the city of Granada. The merger was scarcely covered by the mainstream media until a physician denounced the hospital system reform in a Facebook video that soon wen...

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Autores: Masip, Pere, Ruiz-Caballero, Carlos, Suau Martínez, Jaume, Puertas-Graell, David
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:20.500.14342/483
Acceso en línea:http://hdl.handle.net/20.500.14342/483
Access Level:acceso abierto
Palabra clave:Moviments socials
Mitjans de comunicació social
Mitjans de comunicació de massa
Espanya
65
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spelling Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in SpainMasip, PereRuiz-Caballero, CarlosSuau Martínez, JaumePuertas-Graell, DavidMoviments socialsMitjans de comunicació socialMitjans de comunicació de massaEspanya65This article analyzes the citizen movement in defense of the public health system and against the proposal of merging two hospitals in the city of Granada. The merger was scarcely covered by the mainstream media until a physician denounced the hospital system reform in a Facebook video that soon went viral. From that moment, a social online mobilization began facilitating greater involvement of citizens and civic organizations, reaching traditional political actors. Using a multimethod approach and based on content analysis, interviews, and social networks analysis, this case illustrates the mobilizing capacity of social media, highlighting the ability to overcome the traditional lack of agency that is associated with virtual mobilizations. It also demonstrates the ability of social media to set the social agenda and to influence the mainstream media, which are then “forced” to introduce the demand into their agenda. Finally, it also shows how new online social leaders become microcelebrities with high mobilizing capacities.University of Southern California (USC). Annenberg School for Communication and JournalismUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna2020info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion22 p.http://hdl.handle.net/20.500.14342/483reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésInternational Journal of Communication, vol. 14, 2020info:eu-repo/grantAgreement/MINECO i FEDER/PN I+D/CSO2015-64955-C4-1-Rinfo:eu-repo/grantAgreement/MINECO i FEDER/PN I+D/RTI2018-095775-B-C44Attribution-NonCommercial-NoDerivatives 4.0 International© L'autor/ahttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:20.500.14342/4832026-05-29T05:05:01Z
dc.title.none.fl_str_mv Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
title Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
spellingShingle Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
Masip, Pere
Moviments socials
Mitjans de comunicació social
Mitjans de comunicació de massa
Espanya
65
title_short Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
title_full Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
title_fullStr Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
title_full_unstemmed Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
title_sort Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
dc.creator.none.fl_str_mv Masip, Pere
Ruiz-Caballero, Carlos
Suau Martínez, Jaume
Puertas-Graell, David
author Masip, Pere
author_facet Masip, Pere
Ruiz-Caballero, Carlos
Suau Martínez, Jaume
Puertas-Graell, David
author_role author
author2 Ruiz-Caballero, Carlos
Suau Martínez, Jaume
Puertas-Graell, David
author2_role author
author
author
dc.contributor.none.fl_str_mv Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.subject.none.fl_str_mv Moviments socials
Mitjans de comunicació social
Mitjans de comunicació de massa
Espanya
65
topic Moviments socials
Mitjans de comunicació social
Mitjans de comunicació de massa
Espanya
65
description This article analyzes the citizen movement in defense of the public health system and against the proposal of merging two hospitals in the city of Granada. The merger was scarcely covered by the mainstream media until a physician denounced the hospital system reform in a Facebook video that soon went viral. From that moment, a social online mobilization began facilitating greater involvement of citizens and civic organizations, reaching traditional political actors. Using a multimethod approach and based on content analysis, interviews, and social networks analysis, this case illustrates the mobilizing capacity of social media, highlighting the ability to overcome the traditional lack of agency that is associated with virtual mobilizations. It also demonstrates the ability of social media to set the social agenda and to influence the mainstream media, which are then “forced” to introduce the demand into their agenda. Finally, it also shows how new online social leaders become microcelebrities with high mobilizing capacities.
publishDate 2020
dc.date.none.fl_str_mv 2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.14342/483
url http://hdl.handle.net/20.500.14342/483
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv International Journal of Communication, vol. 14, 2020
info:eu-repo/grantAgreement/MINECO i FEDER/PN I+D/CSO2015-64955-C4-1-R
info:eu-repo/grantAgreement/MINECO i FEDER/PN I+D/RTI2018-095775-B-C44
dc.rights.none.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
© L'autor/a
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
© L'autor/a
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 22 p.
dc.publisher.none.fl_str_mv University of Southern California (USC). Annenberg School for Communication and Journalism
publisher.none.fl_str_mv University of Southern California (USC). Annenberg School for Communication and Journalism
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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