Macao’s nongaming entertainment, culture and city branding

Although entertainment can be a pull-factor to attract tourists in their trips, it can be easily duplicated in other jurisdictions. Focused on the nongaming entertainment by the gaming concessionaires in Macao, this paper examines the entertainment development, and explores how these concessionaires...

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Detalles Bibliográficos
Autores: Siu Lam, Carlos, Jamieson, Lynn M.
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad de Huelva (UHU)
Repositorio:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Idioma:inglés
OAI Identifier:oai:ariasmontano.uhu.es:10272/20979
Acceso en línea:http://hdl.handle.net/10272/20979
Access Level:acceso abierto
Palabra clave:Macao
Entertainment
Culture
Branding
Tourists
Entretenimiento
Cultura
Turistas
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spelling Macao’s nongaming entertainment, culture and city brandingEl entretenimiento, la cultura y la marca de la ciudad sin juegos de MacaoSiu Lam, CarlosJamieson, Lynn M.MacaoEntertainmentCultureBrandingTouristsEntretenimientoCulturaBrandingTuristasAlthough entertainment can be a pull-factor to attract tourists in their trips, it can be easily duplicated in other jurisdictions. Focused on the nongaming entertainment by the gaming concessionaires in Macao, this paper examines the entertainment development, and explores how these concessionaires identify the right entertainment for patrons and the challenges associated with such entertainment offerings. Despite Macao’s wealth of East-West culture, this study analyzes the use of such culture in Macao’s entertainment, and the creation of its unique branding. The integration of culture into such entertainment, when coupled with Macao’s smallness, may represent the essential factors to satisfy tourists’ multiple needs for entertainment products, thereby leading to Macao’s renewed branding as a center of tourism and leisure from its strong gaming image. This study is one of a few that focuses on the merger of culture and entertainment, and is exploratory and qualitative in nature. Semistructured in-depth interviews with executives in Macao’s entertainment segment were utilized. Such interview findings were analyzed using the Miles and Huberman (1994) framework, along with the data from the annual reports of the concessionaires and the Macao Census and Statistics Service. The findings may be useful for gaming destinations planning to alter their brandingUniversidad de Huelva20222022-01-0120222022-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10272/20979reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/209792026-06-02T14:58:11Z
dc.title.none.fl_str_mv Macao’s nongaming entertainment, culture and city branding
El entretenimiento, la cultura y la marca de la ciudad sin juegos de Macao
title Macao’s nongaming entertainment, culture and city branding
spellingShingle Macao’s nongaming entertainment, culture and city branding
Siu Lam, Carlos
Macao
Entertainment
Culture
Branding
Tourists
Entretenimiento
Cultura
Branding
Turistas
title_short Macao’s nongaming entertainment, culture and city branding
title_full Macao’s nongaming entertainment, culture and city branding
title_fullStr Macao’s nongaming entertainment, culture and city branding
title_full_unstemmed Macao’s nongaming entertainment, culture and city branding
title_sort Macao’s nongaming entertainment, culture and city branding
dc.creator.none.fl_str_mv Siu Lam, Carlos
Jamieson, Lynn M.
author Siu Lam, Carlos
author_facet Siu Lam, Carlos
Jamieson, Lynn M.
author_role author
author2 Jamieson, Lynn M.
author2_role author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Macao
Entertainment
Culture
Branding
Tourists
Entretenimiento
Cultura
Branding
Turistas
topic Macao
Entertainment
Culture
Branding
Tourists
Entretenimiento
Cultura
Branding
Turistas
description Although entertainment can be a pull-factor to attract tourists in their trips, it can be easily duplicated in other jurisdictions. Focused on the nongaming entertainment by the gaming concessionaires in Macao, this paper examines the entertainment development, and explores how these concessionaires identify the right entertainment for patrons and the challenges associated with such entertainment offerings. Despite Macao’s wealth of East-West culture, this study analyzes the use of such culture in Macao’s entertainment, and the creation of its unique branding. The integration of culture into such entertainment, when coupled with Macao’s smallness, may represent the essential factors to satisfy tourists’ multiple needs for entertainment products, thereby leading to Macao’s renewed branding as a center of tourism and leisure from its strong gaming image. This study is one of a few that focuses on the merger of culture and entertainment, and is exploratory and qualitative in nature. Semistructured in-depth interviews with executives in Macao’s entertainment segment were utilized. Such interview findings were analyzed using the Miles and Huberman (1994) framework, along with the data from the annual reports of the concessionaires and the Macao Census and Statistics Service. The findings may be useful for gaming destinations planning to alter their branding
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-01-01
2022
2022-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10272/20979
url http://hdl.handle.net/10272/20979
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Huelva
publisher.none.fl_str_mv Universidad de Huelva
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
repository.name.fl_str_mv
repository.mail.fl_str_mv
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