Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni

Fascination with wine, as well as its culture and production, has contributed to the recent boom in the economic and tourism sectors. This research analyzes, from a supply-side perspective, the territorial development strategies underlying wine production and commercialization in the form of a case...

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Authors: Noguer-Juncà, Ester, Crespi Vallbona, Montserrat
Format: article
Status:Published version
Publication Date:2025
Country:España
Institution:Universitat de Lleida (UdL)
Repository:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/468086
Online Access:https://doi.org/10.1016/j.jrurstud.2025.103726
https://hdl.handle.net/10459.1/468086
Access Level:Open access
Keyword:Wine tourism
Branded wines
Farmer wines
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repository_id_str
spelling Tourism and coexistence between branded and natural wines: the case of Calonge i Sant AntoniNoguer-Juncà, EsterCrespi Vallbona, MontserratWine tourismBranded winesFarmer winesFascination with wine, as well as its culture and production, has contributed to the recent boom in the economic and tourism sectors. This research analyzes, from a supply-side perspective, the territorial development strategies underlying wine production and commercialization in the form of a case study of the New Wine Festival and the Farmer Wine Festival, two events that are held every November in the town of Calonge i Sant Antoni (Catalonia), once that year's first wine has been produced. Primary data is collected via direct observation and 15 semi-structured interviews with local (branded) winegrowers, farmer wine agribusinesses, and representatives of administrations and associations that are actively involved in the organization of these festivals. The findings underscore the collaboration between coexisting quality-certified winegrowers and agribusinesses, which together support the town's wine identity and culture. The public administration's interest in leveraging cultural events to promote economic and socio-cultural synergies between the local population and visitors is also highlighted. This paper contributes to the literature by acknowledging the need to create networks among all wine producers to promote the local identity and make the town more competitive by offering authentic and unique experiences. The findings should also help the public sector to identify the strengths and weaknesses of local wine producers, in order to bolster their authenticity, socio-cultural value, financial profits, and status as tourist destinations.Elsevier2025info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://doi.org/10.1016/j.jrurstud.2025.103726https://hdl.handle.net/10459.1/468086reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)InglésReproducció del document publicat a https://doi.org/10.1016/j.jrurstud.2025.103726Journal of Rural Studies, 2025, vol. 119, 103726cc-by (c) Ester Noguer-Juncà, Montserrat Crespi-Vallbona, 2025Attribution 4.0 Internationalinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0/oai:repositori.udl.cat:10459.1/4680862026-06-24T12:42:17Z
dc.title.none.fl_str_mv Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
title Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
spellingShingle Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
Noguer-Juncà, Ester
Wine tourism
Branded wines
Farmer wines
title_short Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
title_full Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
title_fullStr Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
title_full_unstemmed Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
title_sort Tourism and coexistence between branded and natural wines: the case of Calonge i Sant Antoni
dc.creator.none.fl_str_mv Noguer-Juncà, Ester
Crespi Vallbona, Montserrat
author Noguer-Juncà, Ester
author_facet Noguer-Juncà, Ester
Crespi Vallbona, Montserrat
author_role author
author2 Crespi Vallbona, Montserrat
author2_role author
dc.subject.none.fl_str_mv Wine tourism
Branded wines
Farmer wines
topic Wine tourism
Branded wines
Farmer wines
description Fascination with wine, as well as its culture and production, has contributed to the recent boom in the economic and tourism sectors. This research analyzes, from a supply-side perspective, the territorial development strategies underlying wine production and commercialization in the form of a case study of the New Wine Festival and the Farmer Wine Festival, two events that are held every November in the town of Calonge i Sant Antoni (Catalonia), once that year's first wine has been produced. Primary data is collected via direct observation and 15 semi-structured interviews with local (branded) winegrowers, farmer wine agribusinesses, and representatives of administrations and associations that are actively involved in the organization of these festivals. The findings underscore the collaboration between coexisting quality-certified winegrowers and agribusinesses, which together support the town's wine identity and culture. The public administration's interest in leveraging cultural events to promote economic and socio-cultural synergies between the local population and visitors is also highlighted. This paper contributes to the literature by acknowledging the need to create networks among all wine producers to promote the local identity and make the town more competitive by offering authentic and unique experiences. The findings should also help the public sector to identify the strengths and weaknesses of local wine producers, in order to bolster their authenticity, socio-cultural value, financial profits, and status as tourist destinations.
publishDate 2025
dc.date.none.fl_str_mv 2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1016/j.jrurstud.2025.103726
https://hdl.handle.net/10459.1/468086
url https://doi.org/10.1016/j.jrurstud.2025.103726
https://hdl.handle.net/10459.1/468086
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a https://doi.org/10.1016/j.jrurstud.2025.103726
Journal of Rural Studies, 2025, vol. 119, 103726
dc.rights.none.fl_str_mv cc-by (c) Ester Noguer-Juncà, Montserrat Crespi-Vallbona, 2025
Attribution 4.0 International
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by/4.0/
rights_invalid_str_mv cc-by (c) Ester Noguer-Juncà, Montserrat Crespi-Vallbona, 2025
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
repository.name.fl_str_mv
repository.mail.fl_str_mv
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