From commercial to cultural: The role of the festival 'Firatast una fira boníssima' in the promotion and appreciation of Catalan cuisine
The article presents a study on the profile of the visiting public to the 23a Firatast Una fira boníssima and perceptions regarding its organization, and the gastronomic and cultural elements presented during the event. The methodology employed is both qualitative and quantitative, using direct obse...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2019 |
| País: | España |
| Recursos: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/24446 |
| Acesso em linha: | http://hdl.handle.net/10256/24446 |
| Access Level: | acceso abierto |
| Palavra-chave: | Girona (Catalunya) Cuina catalana Cooking, Spanish--Catalonian style Turisme gastronòmic Food tourism Turisme -- Màrqueting Tourism -- Marketing |
| Resumo: | The article presents a study on the profile of the visiting public to the 23a Firatast Una fira boníssima and perceptions regarding its organization, and the gastronomic and cultural elements presented during the event. The methodology employed is both qualitative and quantitative, using direct observation, survey questionnaire scripts with 119 participants, and in-depth interviews with the festival's managers. The highlight of this research is to have identified that, although originally created for commercial purposes, the festival has gradually turned into a cultural event and is now perceived by its public as a tool for enhancing and promoting the techniques and traditions of Catalan cuisine |
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