Is digital slow journalism valued?: an analysis of its audience in Spain

Due to the emergence of rapid information consumption habits, journalism has been submerged into a deep crisis of credibility. There is a need to rethink the direction of the sector and find ways in which the relevance of journalism can be renewed. Slow journalism advocates a slow, thoughtful and su...

ver descrição completa

Detalhes bibliográficos
Autores: Manias-Muñoz, Miren, Manias-Muñoz, Itsaso, Álvarez Berastegi, Amaia
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Recursos:Universidad Pública de Navarra
Repositorio:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
OAI Identifier:oai:academica-e.unavarra.es:2454/45011
Acesso em linha:https://hdl.handle.net/2454/45011
Access Level:acceso abierto
Palavra-chave:Audience research
Consumer attitudes
Digital journalism
Spain
Slow journalism
Structured questionnaire method
id ES_a2977f0d6d69e49c90f14cf7d41ef1ff
oai_identifier_str oai:academica-e.unavarra.es:2454/45011
network_acronym_str ES
network_name_str España
repository_id_str
spelling Is digital slow journalism valued?: an analysis of its audience in SpainManias-Muñoz, MirenManias-Muñoz, ItsasoÁlvarez Berastegi, AmaiaAudience researchConsumer attitudesDigital journalismSpainSlow journalismStructured questionnaire methodDue to the emergence of rapid information consumption habits, journalism has been submerged into a deep crisis of credibility. There is a need to rethink the direction of the sector and find ways in which the relevance of journalism can be renewed. Slow journalism advocates a slow, thoughtful and sustainable approach to the production and consumption of news. This research analyses consumer habits of Spanish readers of journalism in general, and digital slow journalism in particular, through a structured questionnaire. Results show that the digital press is the habitual media of the analysed population to stay informed about current affairs. Despite the value that slow journalism has obtained, there is a lack ofknowledge about the type of journalism that is being consumed: only 40% claim to have read or heard about it. Those who do read slow press spend a limited amount of time on it (between 15-30 minutes), so the patterns of ‘fast’ reading typical of the traditional media are repeated in slow journalism and the audience attraction and retaining capacity of slow journalism is still limited. Additionally, the vast majority of the analysed population are not willing to pay for slow journalism (73%), which is an obstacle to establishing a business model for this new media trend. However, there is a strong willingness to pay among the readers of slow press, where 45% would readily pay for it. Finally, there are significant differences in terms of the age and educational level of the readers analysed, and our findings evidence the need for further audience research in order to improve the interaction between digital slow journalism and its own audience as well as to develop innovative promotional strategies.This work has been supported by Ministerio de Economía y Competitividad of Gobierno de España under grant: CSO 2016-76020-R (AEI/Feder, UE).OberComDerechoZuzenbideaInstitute for Advanced Social Research - ICOMMUNITAS2022info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2454/45011reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarrainstname:Universidad Pública de NavarraInglésinfo:eu-repo/grantAgreement/AEI//CSO2016-76020-R© 2022 (Manias-Muñoz, Manias-Muñoz, Álvarez-Berastegi). Licensed under the Creative Commons Attribution-NonCommercial Generic (cc by-nc).https://creativecommons.org/licenses/by-nc/2.0/info:eu-repo/semantics/openAccessoai:academica-e.unavarra.es:2454/450112026-06-17T12:41:47Z
dc.title.none.fl_str_mv Is digital slow journalism valued?: an analysis of its audience in Spain
title Is digital slow journalism valued?: an analysis of its audience in Spain
spellingShingle Is digital slow journalism valued?: an analysis of its audience in Spain
Manias-Muñoz, Miren
Audience research
Consumer attitudes
Digital journalism
Spain
Slow journalism
Structured questionnaire method
title_short Is digital slow journalism valued?: an analysis of its audience in Spain
title_full Is digital slow journalism valued?: an analysis of its audience in Spain
title_fullStr Is digital slow journalism valued?: an analysis of its audience in Spain
title_full_unstemmed Is digital slow journalism valued?: an analysis of its audience in Spain
title_sort Is digital slow journalism valued?: an analysis of its audience in Spain
dc.creator.none.fl_str_mv Manias-Muñoz, Miren
Manias-Muñoz, Itsaso
Álvarez Berastegi, Amaia
author Manias-Muñoz, Miren
author_facet Manias-Muñoz, Miren
Manias-Muñoz, Itsaso
Álvarez Berastegi, Amaia
author_role author
author2 Manias-Muñoz, Itsaso
Álvarez Berastegi, Amaia
author2_role author
author
dc.contributor.none.fl_str_mv Derecho
Zuzenbidea
Institute for Advanced Social Research - ICOMMUNITAS
dc.subject.none.fl_str_mv Audience research
Consumer attitudes
Digital journalism
Spain
Slow journalism
Structured questionnaire method
topic Audience research
Consumer attitudes
Digital journalism
Spain
Slow journalism
Structured questionnaire method
description Due to the emergence of rapid information consumption habits, journalism has been submerged into a deep crisis of credibility. There is a need to rethink the direction of the sector and find ways in which the relevance of journalism can be renewed. Slow journalism advocates a slow, thoughtful and sustainable approach to the production and consumption of news. This research analyses consumer habits of Spanish readers of journalism in general, and digital slow journalism in particular, through a structured questionnaire. Results show that the digital press is the habitual media of the analysed population to stay informed about current affairs. Despite the value that slow journalism has obtained, there is a lack ofknowledge about the type of journalism that is being consumed: only 40% claim to have read or heard about it. Those who do read slow press spend a limited amount of time on it (between 15-30 minutes), so the patterns of ‘fast’ reading typical of the traditional media are repeated in slow journalism and the audience attraction and retaining capacity of slow journalism is still limited. Additionally, the vast majority of the analysed population are not willing to pay for slow journalism (73%), which is an obstacle to establishing a business model for this new media trend. However, there is a strong willingness to pay among the readers of slow press, where 45% would readily pay for it. Finally, there are significant differences in terms of the age and educational level of the readers analysed, and our findings evidence the need for further audience research in order to improve the interaction between digital slow journalism and its own audience as well as to develop innovative promotional strategies.
publishDate 2022
dc.date.none.fl_str_mv 2022
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2454/45011
url https://hdl.handle.net/2454/45011
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv info:eu-repo/grantAgreement/AEI//CSO2016-76020-R
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc/2.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/2.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv OberCom
publisher.none.fl_str_mv OberCom
dc.source.none.fl_str_mv reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname:Universidad Pública de Navarra
instname_str Universidad Pública de Navarra
reponame_str Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
collection Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869415293064839168
score 15.812429

Registos relacionados