Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators

Introduction. University communication courses in Spain should respond to recommendations by international organizations concerning the need for Media Literacy training to include future graduates within its scope. Methodology. This article analyses the content of subjects directly related to Media...

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Authors: Tucho, Fernando, Fernández Planells, Ariadna, 1983-, Lozano Estivalis, Maria, Figueras Maz, Mònica
Format: article
Status:Published version
Publication Date:2015
Country:España
Institution:Universitat Pompeu Fabra
Repository:Repositorio Digital de la UPF
OAI Identifier:oai:repositori.upf.edu:10230/32755
Online Access:http://hdl.handle.net/10230/32755
http://dx.doi.org/10.4185/RLCS-2015-1066en
Access Level:Open access
Keyword:Media literacy
Media competence
University
Journalism courses
Audiovisual communication courses
Advertising courses
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spelling Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicatorsTucho, FernandoFernández Planells, Ariadna, 1983-Lozano Estivalis, MariaFigueras Maz, MònicaMedia literacyMedia competenceUniversityJournalism coursesAudiovisual communication coursesAdvertising coursesIntroduction. University communication courses in Spain should respond to recommendations by international organizations concerning the need for Media Literacy training to include future graduates within its scope. Methodology. This article analyses the content of subjects directly related to Media Literacy in the various communication degree courses in Spanish universities and compares them to perceptions of this area of expertise held by syllabus managers and the teachers who teach it, thus combining an analysis of the content of subject guides with in-depth interviews. Results. The study reveals the insufficient incidence of specific subjects within Media Literacy and the overriding association of its content to the area of ideology and values, to the detriment of other dimensions such as aesthetics and interaction processes.Universidad de La Laguna201720172015info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/32755http://dx.doi.org/10.4185/RLCS-2015-1066enreponame:Repositorio Digital de la UPFinstname:Universitat Pompeu FabraInglésRevista Latina de Comunicación Social. 2015; 70:689-702Revista Latina de Comunicación Social by the name os the work's author is licensed under a Creative Commons Reconocimiento-No comercial-Sin obras derivadas 3.0 España License.https://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:repositori.upf.edu:10230/327552026-06-12T07:21:37Z
dc.title.none.fl_str_mv Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
title Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
spellingShingle Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
Tucho, Fernando
Media literacy
Media competence
University
Journalism courses
Audiovisual communication courses
Advertising courses
title_short Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
title_full Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
title_fullStr Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
title_full_unstemmed Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
title_sort Media literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators
dc.creator.none.fl_str_mv Tucho, Fernando
Fernández Planells, Ariadna, 1983-
Lozano Estivalis, Maria
Figueras Maz, Mònica
author Tucho, Fernando
author_facet Tucho, Fernando
Fernández Planells, Ariadna, 1983-
Lozano Estivalis, Maria
Figueras Maz, Mònica
author_role author
author2 Fernández Planells, Ariadna, 1983-
Lozano Estivalis, Maria
Figueras Maz, Mònica
author2_role author
author
author
dc.subject.none.fl_str_mv Media literacy
Media competence
University
Journalism courses
Audiovisual communication courses
Advertising courses
topic Media literacy
Media competence
University
Journalism courses
Audiovisual communication courses
Advertising courses
description Introduction. University communication courses in Spain should respond to recommendations by international organizations concerning the need for Media Literacy training to include future graduates within its scope. Methodology. This article analyses the content of subjects directly related to Media Literacy in the various communication degree courses in Spanish universities and compares them to perceptions of this area of expertise held by syllabus managers and the teachers who teach it, thus combining an analysis of the content of subject guides with in-depth interviews. Results. The study reveals the insufficient incidence of specific subjects within Media Literacy and the overriding association of its content to the area of ideology and values, to the detriment of other dimensions such as aesthetics and interaction processes.
publishDate 2015
dc.date.none.fl_str_mv 2015
2017
2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/32755
http://dx.doi.org/10.4185/RLCS-2015-1066en
url http://hdl.handle.net/10230/32755
http://dx.doi.org/10.4185/RLCS-2015-1066en
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Revista Latina de Comunicación Social. 2015; 70:689-702
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad de La Laguna
publisher.none.fl_str_mv Universidad de La Laguna
dc.source.none.fl_str_mv reponame:Repositorio Digital de la UPF
instname:Universitat Pompeu Fabra
instname_str Universitat Pompeu Fabra
reponame_str Repositorio Digital de la UPF
collection Repositorio Digital de la UPF
repository.name.fl_str_mv
repository.mail.fl_str_mv
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