Design thinking e emoçao: uma ralçao de afinidade entre usuario e produto

[EN] One is the time when the pure aesthetics was the most important part in a product also is not the only time where the function is sufficient. Today, we are in a period that the body of work and a good experience for users regarding products that meet their needs, make it essential. Sometimes it...

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Detalles Bibliográficos
Autores: Prodanov, Juliane Marcal da, Figueiredo, Luiz Fernando, Ourives, Eliete auxiliadora Assunção
Tipo de recurso: capítulo de libro
Fecha de publicación:2017
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:pta
OAI Identifier:oai:riunet.upv.es:10251/99207
Acceso en línea:https://riunet.upv.es/handle/10251/99207
Access Level:acceso abierto
Palabra clave:Design thinking
Design emocional
Design de experiência
Empatia Interação usuário/produto
Descripción
Sumario:[EN] One is the time when the pure aesthetics was the most important part in a product also is not the only time where the function is sufficient. Today, we are in a period that the body of work and a good experience for users regarding products that meet their needs, make it essential. Sometimes it seems there is an oversight on the part of the professionals involved in putting users in the foreground, in the center of everything. With Design Thinking, and be declared an end to the old ideas, the user becomes a priority, and no one is more in search of what he says he wants or at least think you want, and yes, a new challenge: capture your feelings and even your dreams. Search in this work to analyze with the Emotional Design conduct a study on the interaction of these agents - user and product - can be easier to create and understand the empathic relationship existing between them.