Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products
[EN] The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers' complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation barriers and is feasible when retailers collaborate with customers...
| Authors: | , |
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| Format: | article |
| Publication Date: | 2020 |
| Country: | España |
| Institution: | Universitat Politècnica de València (UPV) |
| Repository: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Language: | English |
| OAI Identifier: | oai:riunet.upv.es:10251/163759 |
| Online Access: | https://riunet.upv.es/handle/10251/163759 |
| Access Level: | Open access |
| Keyword: | Co-innovation Customer focus Retailing ORGANIZACION DE EMPRESAS 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos |
| Summary: | [EN] The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers' complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation barriers and is feasible when retailers collaborate with customers and suppliers. We present a case study of Mercadona, a leading retailer in Spain that introduces new products developed using a novel co-innovation approach where customers and suppliers collaborate in innovation hubs from the start of the ideation phase. Other companies can learn from Mercadona's innovation journey over the last 20 years. |
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