Prestamos, apropiaciones y plagios. Meditaciones sobre los arquetipos de la web 2.0

[EN] In the last decades we have attended to a paradigm shift regarding to the structure and cohesion of our daily life, which has become articulated through the implementation of a wide range of technologies related to the network, and which have a global significance. One of the outstanding charac...

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Detalhes bibliográficos
Autor: Ortega Lisbona, José Luis
Formato: capítulo de livro
Fecha de publicación:2017
País:España
Recursos:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:español
OAI Identifier:oai:riunet.upv.es:10251/106505
Acesso em linha:https://riunet.upv.es/handle/10251/106505
Access Level:acceso abierto
Palavra-chave:Web 2.0
Apropiación
Comunidades virtuales
Prosumer
Appropiation
Virtual communities
Descrição
Resumo:[EN] In the last decades we have attended to a paradigm shift regarding to the structure and cohesion of our daily life, which has become articulated through the implementation of a wide range of technologies related to the network, and which have a global significance. One of the outstanding characteristics of this new paradigm is the appearance of a new typology of user characterized by his/her combination of the roles of producer and consumer. This has generated a web built by the users themselves through the creative potential of online communities. However, to what extent are we aren’t following the standards established by Web 2.0 and to what extent can users rethink these mechanics within these spaces? My interest comes from the very role of artistic practice as an element of reflection on the operation of the network based on the amateur production carried out by different subcultures and virtual communities, questioning the concept of originality. Terms like collage or pastiche have given way to their new and prolific virtual equivalents, becoming part of the appropriationist practices already developed extensively during the S.XX. On the other hand, they were not yet ascribed to an environment so enormously saturated by amateur production. This fact has more than ever positioned the artist as a social anthropologist who connects and recycles different materials to reflect on the operation of this medium.