Political candidates in infotainment programmes and their emotional effects on Twitter: An analysis of the 2015 Spanish general elections pre-campaign season
[EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a proces...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/155439 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/155439 |
| Access Level: | acceso abierto |
| Palabra clave: | Emotional public sphere Political infotainment Twitter sentiment analysis Second screening Personalisation of politics 2015 Spanish general election COMERCIALIZACION E INVESTIGACION DE MERCADOS |
| Sumario: | [EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these users as they watch infotainment programmes that air during the campaign or pre-campaign seasons and feature political candidates as guests. We have confirmed that second screeners react more emotionally towards the candidate when his or her party is mentioned, and less emotionally when the host displays an aggressive attitude through his or her non-verbal communication. When issues related to the candidate¿s personal lives are discussed, users¿ emotional reactions improve slightly. The relevance of this research stems from the fact that we are witnessing the consolidation of a politics that increasingly strays from ideological questions, and instead focuses on more emotional and personal issues. |
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