Indicadores web para medir la presencia de las universidades en la Red

[EN] Cybermetrics is an emerging discipline that uses quantitative methods to describe communication processes on the Internet, web contents, their interrelations and consumption of this information by users, the structure and use of search tools, invisible Internet, and the special features of serv...

Descripción completa

Detalles Bibliográficos
Autores: Aguillo, Isidro F., Granadino, Begoña
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2004
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:DIGITAL.CSIC. Repositorio Institucional del CSIC
OAI Identifier:oai:digital.csic.es:10261/11601
Acceso en línea:http://hdl.handle.net/10261/11601
Access Level:acceso abierto
Palabra clave:Universities
Cybermetrics
Web indicators
Scientific communication
Open Access
Universidades
Cibermetría
Indicadores web
Comunicación científica
Information sciences
Descripción
Sumario:[EN] Cybermetrics is an emerging discipline that uses quantitative methods to describe communication processes on the Internet, web contents, their interrelations and consumption of this information by users, the structure and use of search tools, invisible Internet, and the special features of services based on electronic mail. The presence of academic institutions, and especially that of universities, on the web generates highly useful information for evaluating their academic and research activities, including not only formal activities, through articles and other publications, but also those that transmit knowledge through more informal means. There are three major groups of web indicators for cybermetric analysis: descriptive measures, which measure the number of objects found in each of the websites (pages, media or rich files, mean number of links); measures of visibility and impact, which count the number and source of external links, such as Google’ famous PageRank; and popularity measures, which calculate the number and characteristics of the different visits to web pages. Empirical data obtained for university web domains show that cybermetrics is an interesting tool to describe the presence of academic institutions on the Internet but that it also shows the so-called digital gap, which could lead to undesirable cultural and scientific colonialism.