El cuadro de mando integral: de la teoría a su implantación práctica
This thesis analyzes the Balanced Scorecard (BSC) from different points of view: Academic, which provides the opinion of the model creators, their critics, and the general scientific community. Their different views are analyzed through published scientific research papers. Organizations that may...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | España |
| Institución: | Universitat Rovira i virgili (URV) |
| Repositorio: | Repositori Institucional de la Universitat Rovira i Virgili |
| OAI Identifier: | oai:urv.cat:TDX:1110 |
| Acceso en línea: | https://hdl.handle.net/20.500.11797/TDX1110 http://hdl.handle.net/10803/87114 |
| Access Level: | acceso abierto |
| Palabra clave: | 65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses |
| Sumario: | This thesis analyzes the Balanced Scorecard (BSC) from different points of view: Academic, which provides the opinion of the model creators, their critics, and the general scientific community. Their different views are analyzed through published scientific research papers. Organizations that may be, are or were users of BSC. Their opinions are studied through a survey, interviews and internal documentation. Consulting firms, companies that commercialize BSC as one of their solutions, based on interviews done. The investigation has resulted in four academic contributions, three academic articles and one paper presented at an international conference |
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