Changes in corporate websites and business activity: automatic classification of corporate webpages

[EN] Every time a firm or institution performs an activity on the Web, this is registered, leaving a "digital footprint”. Part this digital footprint is reflected on their websites as these officially represent them on the Web. We plan to automatically monitor the changes that periodically...

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Detalles Bibliográficos
Autores: Valenzuela Rubilar, Joan Manuel, Domenech, Josep, Pont, Ana
Tipo de recurso: capítulo de libro
Fecha de publicación:2022
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/189499
Acceso en línea:https://riunet.upv.es/handle/10251/189499
Access Level:acceso abierto
Palabra clave:Corporate websites
Webpages classification
Websites changes
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spelling Changes in corporate websites and business activity: automatic classification of corporate webpagesValenzuela Rubilar, Joan ManuelDomenech, JosepPont, AnaCorporate websitesWebpages classificationWebsites changes[EN] Every time a firm or institution performs an activity on the Web, this is registered, leaving a "digital footprint”. Part this digital footprint is reflected on their websites as these officially represent them on the Web. We plan to automatically monitor the changes that periodically occur in a website to relate them with the business activity. The aim of this paper is to propose a theoretical classification of corporate webpages to associate changes that occur on them with the regular activity of the firms, and to evaluate the possibility of an automatic categorization using classification models. To generate the classification of corporate webpages, a significant number of today corporate webpages were analyzed and observed, distinguishing four theoretical types of corporate webpages. To evaluate the automatic categorization of corporate webpages, a dataset of 1005 today corporate pages was generated by manually labeling them and evaluating their automatic categorization using classification models.This work was partially supported by grants PID2019-107765RB-I00 and funded by MCIN/AEI/10.13039/501100011033.Editorial Universitat Politècnica de ValènciaAgencia Estatal de InvestigaciónRepositorio Institucional de la Universitat Politècnica de València Riunet20222022-09-20book parthttp://purl.org/coar/resource_type/c_3248VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bookPartapplication/pdfhttps://riunet.upv.es/handle/10251/189499reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)InglésengAgencia Estatal de Investigación http://dx.doi.org/10.13039/501100011033 Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020 PID2019-107765RB-I00 HUELLA DIGITAL, COMPETITIVIDAD Y DEMOGRAFIA EMPRESARIALopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/1894992026-06-13T07:49:27Z
dc.title.none.fl_str_mv Changes in corporate websites and business activity: automatic classification of corporate webpages
title Changes in corporate websites and business activity: automatic classification of corporate webpages
spellingShingle Changes in corporate websites and business activity: automatic classification of corporate webpages
Valenzuela Rubilar, Joan Manuel
Corporate websites
Webpages classification
Websites changes
title_short Changes in corporate websites and business activity: automatic classification of corporate webpages
title_full Changes in corporate websites and business activity: automatic classification of corporate webpages
title_fullStr Changes in corporate websites and business activity: automatic classification of corporate webpages
title_full_unstemmed Changes in corporate websites and business activity: automatic classification of corporate webpages
title_sort Changes in corporate websites and business activity: automatic classification of corporate webpages
dc.creator.none.fl_str_mv Valenzuela Rubilar, Joan Manuel
Domenech, Josep
Pont, Ana
author Valenzuela Rubilar, Joan Manuel
author_facet Valenzuela Rubilar, Joan Manuel
Domenech, Josep
Pont, Ana
author_role author
author2 Domenech, Josep
Pont, Ana
author2_role author
author
dc.contributor.none.fl_str_mv Agencia Estatal de Investigación
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Corporate websites
Webpages classification
Websites changes
topic Corporate websites
Webpages classification
Websites changes
description [EN] Every time a firm or institution performs an activity on the Web, this is registered, leaving a "digital footprint”. Part this digital footprint is reflected on their websites as these officially represent them on the Web. We plan to automatically monitor the changes that periodically occur in a website to relate them with the business activity. The aim of this paper is to propose a theoretical classification of corporate webpages to associate changes that occur on them with the regular activity of the firms, and to evaluate the possibility of an automatic categorization using classification models. To generate the classification of corporate webpages, a significant number of today corporate webpages were analyzed and observed, distinguishing four theoretical types of corporate webpages. To evaluate the automatic categorization of corporate webpages, a dataset of 1005 today corporate pages was generated by manually labeling them and evaluating their automatic categorization using classification models.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-09-20
dc.type.none.fl_str_mv book part
http://purl.org/coar/resource_type/c_3248
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/189499
url https://riunet.upv.es/handle/10251/189499
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.relation.none.fl_str_mv Agencia Estatal de Investigación http://dx.doi.org/10.13039/501100011033 Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020 PID2019-107765RB-I00 HUELLA DIGITAL, COMPETITIVIDAD Y DEMOGRAFIA EMPRESARIAL
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editorial Universitat Politècnica de València
publisher.none.fl_str_mv Editorial Universitat Politècnica de València
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
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