Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service

[EN] The principal aim of this paper is to identify the factors that define students’ perceptions of university social responsibility (USR) in a Spanish university, and analyse the impact of that view on their perceptions of satisfaction and quality of service. Particularly, it is hypothesized that...

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Detalhes bibliográficos
Autores: Vázquez Burguete, José Luis, Aza, Carlota L., Lanero Carrizo, Ana
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:España
Recursos:Universidad de León
Repositorio:BULERIA. Repositorio Institucional de la Universidad de León
OAI Identifier:oai:buleria.unileon.es:10612/22014
Acesso em linha:https://hrcak.srce.hr/en/clanak/202499
https://hdl.handle.net/10612/22014
Access Level:acceso abierto
Palavra-chave:Educación
Marketing
Universidades
University social responsibility
Public marketing
Higher education
Satisfaction
Quality of service
Spain
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oai_identifier_str oai:buleria.unileon.es:10612/22014
network_acronym_str ES
network_name_str España
repository_id_str
spelling Students´ experiences of university social responsibility and perceptions of satisfaction and quality of serviceVázquez Burguete, José LuisAza, Carlota L.Lanero Carrizo, AnaEducaciónMarketingUniversidadesUniversity social responsibilityPublic marketingHigher educationSatisfactionQuality of serviceSpain[EN] The principal aim of this paper is to identify the factors that define students’ perceptions of university social responsibility (USR) in a Spanish university, and analyse the impact of that view on their perceptions of satisfaction and quality of service. Particularly, it is hypothesized that the overall perception of university social responsibility has a positive effect on students’ experiences of satisfaction, partially mediated by the assessment regarding the quality of university services. In doing that, a self-report study was conducted with a total sample of 400 undergraduate students of the University of León, in Spain. Structural equation modeling with PLS was used to test the students’ overall perception of USR in order to achieve higher standards of quality of service and satisfaction. Results supported a structure of six factors explaining students’ views regarding university social responsibility, of which only internal management affects the overall perception. Likewise, quality of service and satisfaction are strongly correlated among them. Implications of these findings for marketing in university settings are discussed.SIJosip Juraj Strossmayer University of Osijek, Faculty of Economics in OsijekComercializacion e Investigacion de MercadosFacultad de Ciencias Economicas y Empresariales2015info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://hrcak.srce.hr/en/clanak/202499https://hdl.handle.net/10612/22014reponame:BULERIA. Repositorio Institucional de la Universidad de Leóninstname:Universidad de LeónIngléshttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:buleria.unileon.es:10612/220142026-06-24T12:43:27Z
dc.title.none.fl_str_mv Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
title Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
spellingShingle Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
Vázquez Burguete, José Luis
Educación
Marketing
Universidades
University social responsibility
Public marketing
Higher education
Satisfaction
Quality of service
Spain
title_short Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
title_full Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
title_fullStr Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
title_full_unstemmed Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
title_sort Students´ experiences of university social responsibility and perceptions of satisfaction and quality of service
dc.creator.none.fl_str_mv Vázquez Burguete, José Luis
Aza, Carlota L.
Lanero Carrizo, Ana
author Vázquez Burguete, José Luis
author_facet Vázquez Burguete, José Luis
Aza, Carlota L.
Lanero Carrizo, Ana
author_role author
author2 Aza, Carlota L.
Lanero Carrizo, Ana
author2_role author
author
dc.contributor.none.fl_str_mv Comercializacion e Investigacion de Mercados
Facultad de Ciencias Economicas y Empresariales
dc.subject.none.fl_str_mv Educación
Marketing
Universidades
University social responsibility
Public marketing
Higher education
Satisfaction
Quality of service
Spain
topic Educación
Marketing
Universidades
University social responsibility
Public marketing
Higher education
Satisfaction
Quality of service
Spain
description [EN] The principal aim of this paper is to identify the factors that define students’ perceptions of university social responsibility (USR) in a Spanish university, and analyse the impact of that view on their perceptions of satisfaction and quality of service. Particularly, it is hypothesized that the overall perception of university social responsibility has a positive effect on students’ experiences of satisfaction, partially mediated by the assessment regarding the quality of university services. In doing that, a self-report study was conducted with a total sample of 400 undergraduate students of the University of León, in Spain. Structural equation modeling with PLS was used to test the students’ overall perception of USR in order to achieve higher standards of quality of service and satisfaction. Results supported a structure of six factors explaining students’ views regarding university social responsibility, of which only internal management affects the overall perception. Likewise, quality of service and satisfaction are strongly correlated among them. Implications of these findings for marketing in university settings are discussed.
publishDate 2015
dc.date.none.fl_str_mv 2015
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hrcak.srce.hr/en/clanak/202499
https://hdl.handle.net/10612/22014
url https://hrcak.srce.hr/en/clanak/202499
https://hdl.handle.net/10612/22014
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek
publisher.none.fl_str_mv Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek
dc.source.none.fl_str_mv reponame:BULERIA. Repositorio Institucional de la Universidad de León
instname:Universidad de León
instname_str Universidad de León
reponame_str BULERIA. Repositorio Institucional de la Universidad de León
collection BULERIA. Repositorio Institucional de la Universidad de León
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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