Understanding pioneering orientation in tourism clusters: Market dynamism and social capital

The aim of this paper is to study whether and how closed ties and diverse ties moderate the relationship between firms' market dynamism and pioneering orientation in a tourism cluster. We use original data on a sample of 215 firms belonging to the World Heritage Cities of Spain. The results sho...

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Detalles Bibliográficos
Autores: García Villaverde, Pedro Manuel, Elche Hortelano, María Dionisia, Martínez Pérez, Ángela
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universidad de Castilla-La Mancha
Repositorio:RUIdeRA. Repositorio Institucional de la UCLM
OAI Identifier:oai:ruidera.uclm.es:10578/34751
Acceso en línea:https://doi.org/10.1016/j.tourman.2019.103966
https://hdl.handle.net/10578/34751
Access Level:acceso abierto
Palabra clave:Pioneering orientation
Market dynamism
Social capital
Closed ties
Diverse ties
Tourism cluster
World heritage cities
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spelling Understanding pioneering orientation in tourism clusters: Market dynamism and social capitalGarcía Villaverde, Pedro ManuelElche Hortelano, María DionisiaMartínez Pérez, ÁngelaPioneering orientationMarket dynamismSocial capitalClosed tiesDiverse tiesTourism clusterWorld heritage citiesThe aim of this paper is to study whether and how closed ties and diverse ties moderate the relationship between firms' market dynamism and pioneering orientation in a tourism cluster. We use original data on a sample of 215 firms belonging to the World Heritage Cities of Spain. The results show a curvilinear U-shaped relationship between market dynamism and pioneering orientation. This relationship is accentuated by higher closed ties, and is attenuated by higher diverse ties. Managers are advised to pay attention to changes in consumers’ needs so as to identify first-mover opportunities. Furthermore, firms located within tourism clusters might benefit from developing social capital. Specifically, managers should strengthen their closed ties when market dynamism is high and their diverse ties when the first changes in the market emerge.Elsevier202420242020info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://doi.org/10.1016/j.tourman.2019.103966https://hdl.handle.net/10578/34751reponame:RUIdeRA. Repositorio Institucional de la UCLMinstname:Universidad de Castilla-La ManchaInglésECO2016-75781-Pinfo:eu-repo/semantics/openAccessoai:ruidera.uclm.es:10578/347512026-05-27T07:36:41Z
dc.title.none.fl_str_mv Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
title Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
spellingShingle Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
García Villaverde, Pedro Manuel
Pioneering orientation
Market dynamism
Social capital
Closed ties
Diverse ties
Tourism cluster
World heritage cities
title_short Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
title_full Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
title_fullStr Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
title_full_unstemmed Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
title_sort Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
dc.creator.none.fl_str_mv García Villaverde, Pedro Manuel
Elche Hortelano, María Dionisia
Martínez Pérez, Ángela
author García Villaverde, Pedro Manuel
author_facet García Villaverde, Pedro Manuel
Elche Hortelano, María Dionisia
Martínez Pérez, Ángela
author_role author
author2 Elche Hortelano, María Dionisia
Martínez Pérez, Ángela
author2_role author
author
dc.subject.none.fl_str_mv Pioneering orientation
Market dynamism
Social capital
Closed ties
Diverse ties
Tourism cluster
World heritage cities
topic Pioneering orientation
Market dynamism
Social capital
Closed ties
Diverse ties
Tourism cluster
World heritage cities
description The aim of this paper is to study whether and how closed ties and diverse ties moderate the relationship between firms' market dynamism and pioneering orientation in a tourism cluster. We use original data on a sample of 215 firms belonging to the World Heritage Cities of Spain. The results show a curvilinear U-shaped relationship between market dynamism and pioneering orientation. This relationship is accentuated by higher closed ties, and is attenuated by higher diverse ties. Managers are advised to pay attention to changes in consumers’ needs so as to identify first-mover opportunities. Furthermore, firms located within tourism clusters might benefit from developing social capital. Specifically, managers should strengthen their closed ties when market dynamism is high and their diverse ties when the first changes in the market emerge.
publishDate 2020
dc.date.none.fl_str_mv 2020
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://doi.org/10.1016/j.tourman.2019.103966
https://hdl.handle.net/10578/34751
url https://doi.org/10.1016/j.tourman.2019.103966
https://hdl.handle.net/10578/34751
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv ECO2016-75781-P
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:RUIdeRA. Repositorio Institucional de la UCLM
instname:Universidad de Castilla-La Mancha
instname_str Universidad de Castilla-La Mancha
reponame_str RUIdeRA. Repositorio Institucional de la UCLM
collection RUIdeRA. Repositorio Institucional de la UCLM
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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