Value creation in mobile social media: a systematic review and agenda for future research

Purpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. Design/methodology/approach: the authors conducted a systematic review following three...

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Detalhes bibliográficos
Autores: Ju, Xingting, Chocarro Eguaras, Raquel, Martín Martín, Óscar
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2021
País:España
Recursos:Universidad Pública de Navarra
Repositorio:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
OAI Identifier:oai:academica-e.unavarra.es:2454/41953
Acesso em linha:https://hdl.handle.net/2454/41953
Access Level:acceso abierto
Palavra-chave:Literature review
Mobile social media
Mobile social networks
Value co-creation
Value creation
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spelling Value creation in mobile social media: a systematic review and agenda for future researchJu, XingtingChocarro Eguaras, RaquelMartín Martín, ÓscarLiterature reviewMobile social mediaMobile social networksValue co-creationValue creationPurpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. Design/methodology/approach: the authors conducted a systematic review following three main steps: keyword search, study selection and data extraction. A total of 53 articles were identified using academic databases and manual cross-referencing. By means of a thematic analysis method, the study addresses issues related to theory, methods, context, findings and gaps. Findings: the study reviews and illustrates 14 value aspects of the mobile social media and value creation literature. The findings indicate that mobile social media are effective tools for firms to create and capture value from customers and for customers to co-create value. Originality/value: the study contributes to the marketing and social media literature by proposing a conceptual framework that integrates the core components of value creation by firms and customers in the mobile social media context and by proposing an agenda for future research.The authors acknowledge the financial support from the Public University of Navarre.EmeraldEnpresen KudeaketaInstitute for Advanced Research in Business and Economics - INARBEGestión de EmpresasUniversidad Pública de Navarra / Nafarroako Unibertsitate Publikoa2021info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfhttps://hdl.handle.net/2454/41953reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarrainstname:Universidad Pública de NavarraInglés© 2021 Emerald Publishing Limitedinfo:eu-repo/semantics/openAccessoai:academica-e.unavarra.es:2454/419532026-06-17T12:41:47Z
dc.title.none.fl_str_mv Value creation in mobile social media: a systematic review and agenda for future research
title Value creation in mobile social media: a systematic review and agenda for future research
spellingShingle Value creation in mobile social media: a systematic review and agenda for future research
Ju, Xingting
Literature review
Mobile social media
Mobile social networks
Value co-creation
Value creation
title_short Value creation in mobile social media: a systematic review and agenda for future research
title_full Value creation in mobile social media: a systematic review and agenda for future research
title_fullStr Value creation in mobile social media: a systematic review and agenda for future research
title_full_unstemmed Value creation in mobile social media: a systematic review and agenda for future research
title_sort Value creation in mobile social media: a systematic review and agenda for future research
dc.creator.none.fl_str_mv Ju, Xingting
Chocarro Eguaras, Raquel
Martín Martín, Óscar
author Ju, Xingting
author_facet Ju, Xingting
Chocarro Eguaras, Raquel
Martín Martín, Óscar
author_role author
author2 Chocarro Eguaras, Raquel
Martín Martín, Óscar
author2_role author
author
dc.contributor.none.fl_str_mv Enpresen Kudeaketa
Institute for Advanced Research in Business and Economics - INARBE
Gestión de Empresas
Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa
dc.subject.none.fl_str_mv Literature review
Mobile social media
Mobile social networks
Value co-creation
Value creation
topic Literature review
Mobile social media
Mobile social networks
Value co-creation
Value creation
description Purpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. Design/methodology/approach: the authors conducted a systematic review following three main steps: keyword search, study selection and data extraction. A total of 53 articles were identified using academic databases and manual cross-referencing. By means of a thematic analysis method, the study addresses issues related to theory, methods, context, findings and gaps. Findings: the study reviews and illustrates 14 value aspects of the mobile social media and value creation literature. The findings indicate that mobile social media are effective tools for firms to create and capture value from customers and for customers to co-create value. Originality/value: the study contributes to the marketing and social media literature by proposing a conceptual framework that integrates the core components of value creation by firms and customers in the mobile social media context and by proposing an agenda for future research.
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2454/41953
url https://hdl.handle.net/2454/41953
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv © 2021 Emerald Publishing Limited
info:eu-repo/semantics/openAccess
rights_invalid_str_mv © 2021 Emerald Publishing Limited
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname:Universidad Pública de Navarra
instname_str Universidad Pública de Navarra
reponame_str Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
collection Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,811543

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