How do sentiments affect virality on Twitter?

Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accur...

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Detalles Bibliográficos
Autores: Jiménez Zafra, Salud María, Sáez Castillo, Antonio José, Conde Sánchez, Antonio, Martín Valdivia, María Teresa
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:España
Institución:Universidad de Jaén
Repositorio:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
OAI Identifier:oai:ruja.ujaen.es:10953/7493
Acceso en línea:https://doi.org/10.1098/rsos.201756
https://royalsocietypublishing.org/rsos/article/8/4/201756/95943/How-do-sentiments-affect-virality-on-Twitter
https://hdl.handle.net/10953/7493
Access Level:acceso abierto
Palabra clave:virality
Twitter
sentiment analysis
generalized Waring regression
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Descripción
Sumario:Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accurate to deal with virality. We focus on the Spanish political situation during the pseudo-referendum held in Catalonia on 1 October 2017. We have found that the use of negativity in a tweet increases the probability of retweeting and that iSOL lexicon is the one that better determines the relationship between polarity and virality.