Online cultural backlash? Sexism and political user-generated content
[EN]Prior research highlights substantial beneficial effects of political user generated content (UGC) in society, such as diversifying political viewpoints, mobilizing the electorate, and fostering citizens’ civic engagement. However, important user asymmetries exist when creating political content...
| Authors: | , , |
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| Format: | article |
| Status: | Versión aceptada para publicación |
| Publication Date: | 2021 |
| Country: | España |
| Institution: | Universidad de Salamanca (USAL) |
| Repository: | GREDOS. Repositorio Institucional de la Universidad de Salamanca |
| OAI Identifier: | oai:gredos.usal.es:10366/169424 |
| Online Access: | http://hdl.handle.net/10366/169424 |
| Access Level: | Open access |
| Keyword: | User generated content Sexism Polarization Cultural backlash Gender gap 5999 Otras Especialidades Políticas |
| Summary: | [EN]Prior research highlights substantial beneficial effects of political user generated content (UGC) in society, such as diversifying political viewpoints, mobilizing the electorate, and fostering citizens’ civic engagement. However, important user asymmetries exist when creating political content. Gender, age, media uses, and skills gaps have been identified as key variables predicting UGC. This study addressed the political UGC gender gap from a political perspective. We build on previous theory about feminist media studies, political polarization, and cultural backlash theory to disentangle whether hostile sexism predicts UGC creation. Drawing on an online survey data from four well-established democracies, we find that those individuals holding hostile sexist views are more likely to generate political content online. Further implications for democracy and the role of women in the digital sphere are discussed. |
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