Beyond Objectivity. Understanding the persuasive power of multimodal digital news
The chapter explores persuasiveness in news media and argues that news carries an argumentative potential that can be activated in specific contexts to persuade the audience of a particular state-of-affairs or at least to reinforce ideological perspectives. The authors adopt a critical and socio-cog...
| Authors: | , |
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| Format: | book part |
| Publication Date: | 2026 |
| Country: | España |
| Institution: | Universidad Autónoma de Madrid |
| Repository: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Language: | English |
| OAI Identifier: | oai:dnet:biblosearchi::ca31c84a75ab66ecd31d3b30bae98ed4 |
| Online Access: | https://hdl.handle.net/10486/776440 https://dx.doi.org/10.1515/9783112221174-012 |
| Access Level: | Open access |
| Keyword: | argumentation digital news multimodality news framing persua siveness Filología |
| Summary: | The chapter explores persuasiveness in news media and argues that news carries an argumentative potential that can be activated in specific contexts to persuade the audience of a particular state-of-affairs or at least to reinforce ideological perspectives. The authors adopt a critical and socio-cognitive approach to discourse analysis to study newsbites, which are short, multimodal digital news items, from El País on the far-right’s rise in Europe, particularly concerning the Italian Prime Minister Giorgia Meloni. The analysis focuses on three key compo nents: the newsmaker, the audience, and the newsbite itself. It explores how agenda setting and media framing interact with readers’ cognitive environment and intertextuality through multimodal framing devices, such as composition and point of view, to capture attention and foster acceptance |
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