What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

Producción Científica

Bibliographic Details
Authors: San José Cabezudo, Rebeca, San Martín Gutíerrez, Sonia, Rodriguez Torrico, Paula
Format: article
Status:Versión enviada para evaluación y publicación
Publication Date:2019
Country:España
Institution:Universidad de Valladolid
Repository:UVaDOC. Repositorio Documental de la Universidad de Valladolid
OAI Identifier:oai:uvadoc.uva.es:10324/39058
Online Access:https://doi.org/10.1080/10696679.2018.1534211
http://uvadoc.uva.es/handle/10324/39058
Access Level:Open access
Keyword:Comercio electrónico
Marketing - Investigación
Consumidores - Conducta
Telefonos moviles
5311.05 Marketing (Comercialización)
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spelling What Drives M-Shoppers to Continue Using Mobile Devices to Buy?San José Cabezudo, RebecaSan Martín Gutíerrez, SoniaRodriguez Torrico, PaulaComercio electrónicoMarketing - InvestigaciónConsumidores - ConductaTelefonos moviles5311.05 Marketing (Comercialización)Producción CientíficaThe aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and ubiquity are posited as stimuli guiding consumers’ affective (satisfaction) and cognitive (trust and convenience) reactions that will, in turn, increase repurchase intention. Results show the impact of ubiquity on m-convenience and safety m-experience on both affective and cognitive reactions. Finally, repurchase intention is explained directly by m-satisfaction and m-convenience and indirectly by m-trust. This article contributes to the fields of mobile marketing literature and practitioner management.Ministerior de Educación y ciencia (proyecto ECO2017-8217-R)Junta de Castilla y León (proyecto VA001B10-1)Fondo europeo de desarrollo regional (proyecto VA112P17)Taylor & FrancisTaylor & Francis2019info:eu-repo/semantics/articleinfo:eu-repo/semantics/submittedVersionapplication/pdfhttps://doi.org/10.1080/10696679.2018.1534211http://uvadoc.uva.es/handle/10324/39058reponame:UVaDOC. Repositorio Documental de la Universidad de Valladolidinstname:Universidad de ValladolidIngléshttps://www.tandfonline.com/doi/citedby/10.1080/10696679.2018.1534211?scroll=top&needAccess=trueinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0/oai:uvadoc.uva.es:10324/390582026-06-13T12:44:47Z
dc.title.none.fl_str_mv What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
title What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
spellingShingle What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
San José Cabezudo, Rebeca
Comercio electrónico
Marketing - Investigación
Consumidores - Conducta
Telefonos moviles
5311.05 Marketing (Comercialización)
title_short What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
title_full What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
title_fullStr What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
title_full_unstemmed What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
title_sort What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
dc.creator.none.fl_str_mv San José Cabezudo, Rebeca
San Martín Gutíerrez, Sonia
Rodriguez Torrico, Paula
author San José Cabezudo, Rebeca
author_facet San José Cabezudo, Rebeca
San Martín Gutíerrez, Sonia
Rodriguez Torrico, Paula
author_role author
author2 San Martín Gutíerrez, Sonia
Rodriguez Torrico, Paula
author2_role author
author
dc.subject.none.fl_str_mv Comercio electrónico
Marketing - Investigación
Consumidores - Conducta
Telefonos moviles
5311.05 Marketing (Comercialización)
topic Comercio electrónico
Marketing - Investigación
Consumidores - Conducta
Telefonos moviles
5311.05 Marketing (Comercialización)
description Producción Científica
publishDate 2019
dc.date.none.fl_str_mv 2019
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/submittedVersion
format article
status_str submittedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1080/10696679.2018.1534211
http://uvadoc.uva.es/handle/10324/39058
url https://doi.org/10.1080/10696679.2018.1534211
http://uvadoc.uva.es/handle/10324/39058
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv https://www.tandfonline.com/doi/citedby/10.1080/10696679.2018.1534211?scroll=top&needAccess=true
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
Taylor & Francis
dc.source.none.fl_str_mv reponame:UVaDOC. Repositorio Documental de la Universidad de Valladolid
instname:Universidad de Valladolid
instname_str Universidad de Valladolid
reponame_str UVaDOC. Repositorio Documental de la Universidad de Valladolid
collection UVaDOC. Repositorio Documental de la Universidad de Valladolid
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301603

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