The influence of culture and other factors on consumer attitudes towards sustainable consumption
This thesis delves into the intricate dynamics of culture and other determinants on consumer attitudes towards sustainable consumption, a pivotal element in realizing the United Nations' 2030 Agenda for Sustainable Development, specifically addressing Goal 12, which focuses on sustainable consu...
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2117/405240 |
| Acceso en línea: | https://hdl.handle.net/2117/405240 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumption (Economics) Consumers -- Attitudes Consumer behavior Sustainable consumption Culture impact Factors on sustainable consumption Consumer attitude Consum responsable Consumidors -- Actituds Consumidors -- Conducta Àrees temàtiques de la UPC::Economia i organització d'empreses |
| Sumario: | This thesis delves into the intricate dynamics of culture and other determinants on consumer attitudes towards sustainable consumption, a pivotal element in realizing the United Nations' 2030 Agenda for Sustainable Development, specifically addressing Goal 12, which focuses on sustainable consumption and production patterns. By employing a systematic review methodology, the study critically analyzed 95 quantitative research articles published between 2019 and 2023. The aim was to dissect and understand the myriad of factors influencing sustainable consumption behavior (SCB) across various cultural landscapes globally. The findings illuminate the profound impact of cultural variations on SCB. Particularly in cross-continental studies, it was evident that cultural dimensions such as collectivism, longterm orientation, and locus of control exhibited divergent influences in different countries, notably between Eastern and Western societies. However, certain factors, grounded in the Theory of Planned Behavior, showed a universal impact on sustainable consumption across diverse cultures. By systematically synthesizing this information, the thesis identified 36 sustainable consumption factors and further organized them into 12 categories from a stakeholder perspective. This comprehensive categorization significantly enhances the practical understanding and application of sustainable consumption strategies in various sectors and cultural settings. For future work, the thesis recommends expanding the scope of academic databases to include a broader and more current range of sources. Additionally, conducting multinational quantitative research, particularly focusing on the role of cultural differences in power distance and locus of control, is advised to provide clearer insights into the cultural context's impact on SCB. This will not only broaden the application of Hofstede’s cultural dimensions but also enhance the development of more effective SCB policies and practices across diverse cultural settings, contributing to the global discourse on sustainability and aiding in the achievement of the SDGs |
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