Pharmaceutical laboratory architecture in the Franco years: Image and programme
[EN] During the second period of the Franco era, the pharmaceutical industry underwent important advances, which were reflected in its new architecture.This new architecture formed part of the recovery of modernity in Spain, taking advantage of the fact that new companies aspired to present a clean,...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/146638 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/146638 |
| Access Level: | acceso abierto |
| Palabra clave: | Pharmaceutical Laboratories Programme Image Modernity Semiotics. Laboratorios Farmacéuticos Programa Imagen Modernidad Semiótica. |
| Sumario: | [EN] During the second period of the Franco era, the pharmaceutical industry underwent important advances, which were reflected in its new architecture.This new architecture formed part of the recovery of modernity in Spain, taking advantage of the fact that new companies aspired to present a clean, positive and modern image that this architecture provided. However, the functional programmes that these new buildings tried to satisfy were complex.In addition, the Spanish disjuncture meant that the modern principles were applied at the same time as postwar modifications, in many cases, authentic corrections, for example, regarding the image's significance and the architecture's communicative function. In these projects, a modern appearance was not enough if the functional richness was not represented in the image of the building. Work related to the pharmaceutical laboratory project which was carried out by the Spanish architecture masters of that time posed problems related to architectural semiotics: the image of the building needed to be a vehicle for the commercial message that the company was looking to communicate (canonical modernity), as it attempted to give the right level of importance to expressing the programme and primary functions. |
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