Business models and lean startup

We explore the intersection between the lean startup methodology and research on business models. We note that both perspectives are anchored on a systematic approach to needs discovery and highlight the importance of value creation (vs. value appropriation). However, while the lean startup is cente...

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Detalles Bibliográficos
Autores: Zott, C. (Christoph)|||/items/64efc2c1-f983-41ab-9138-b69aa91146d8, Amit, R. (Raphael)|||/items/c0c4e6c2-3edc-47bf-bbba-bf4a7dd8e21a
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/117213
Acceso en línea:https://hdl.handle.net/10171/117213
Access Level:acceso abierto
Palabra clave:Business model
Lean startup
Value creation
Stakeholders
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spelling Business models and lean startupZott, C. (Christoph)|||/items/64efc2c1-f983-41ab-9138-b69aa91146d8Amit, R. (Raphael)|||/items/c0c4e6c2-3edc-47bf-bbba-bf4a7dd8e21aBusiness modelLean startupValue creationStakeholdersWe explore the intersection between the lean startup methodology and research on business models. We note that both perspectives are anchored on a systematic approach to needs discovery and highlight the importance of value creation (vs. value appropriation). However, while the lean startup is centered on creating value for customers through discovery of product-market fit, research on business models concerns value creation for all stakeholders through establishing product-market-business model fit. We also discuss how the lean startup method informs research on business models and vice versa. We observe that the promise of applying lean startup to business models lies in probing the viability of new business models with an efficient and effective process. We find that business model research, in turn, can contribute to the lean startup methodology by (a) suggesting extensions to the method that derive from the holistic, system-level nature of the business model construct and (b) highlighting a range of specific experimental subprocesses, refinements, and tools that could be applied to refine the customer needs discovery process.SageDadun. Depósito Académico Digital Universidad de Navarra20242024-03-1620242024-03-16journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/117213reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Consejo Superior de Investigaciones Científicas (CSIC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/1172132026-06-21T12:47:57Z
dc.title.none.fl_str_mv Business models and lean startup
title Business models and lean startup
spellingShingle Business models and lean startup
Zott, C. (Christoph)|||/items/64efc2c1-f983-41ab-9138-b69aa91146d8
Business model
Lean startup
Value creation
Stakeholders
title_short Business models and lean startup
title_full Business models and lean startup
title_fullStr Business models and lean startup
title_full_unstemmed Business models and lean startup
title_sort Business models and lean startup
dc.creator.none.fl_str_mv Zott, C. (Christoph)|||/items/64efc2c1-f983-41ab-9138-b69aa91146d8
Amit, R. (Raphael)|||/items/c0c4e6c2-3edc-47bf-bbba-bf4a7dd8e21a
author Zott, C. (Christoph)|||/items/64efc2c1-f983-41ab-9138-b69aa91146d8
author_facet Zott, C. (Christoph)|||/items/64efc2c1-f983-41ab-9138-b69aa91146d8
Amit, R. (Raphael)|||/items/c0c4e6c2-3edc-47bf-bbba-bf4a7dd8e21a
author_role author
author2 Amit, R. (Raphael)|||/items/c0c4e6c2-3edc-47bf-bbba-bf4a7dd8e21a
author2_role author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Business model
Lean startup
Value creation
Stakeholders
topic Business model
Lean startup
Value creation
Stakeholders
description We explore the intersection between the lean startup methodology and research on business models. We note that both perspectives are anchored on a systematic approach to needs discovery and highlight the importance of value creation (vs. value appropriation). However, while the lean startup is centered on creating value for customers through discovery of product-market fit, research on business models concerns value creation for all stakeholders through establishing product-market-business model fit. We also discuss how the lean startup method informs research on business models and vice versa. We observe that the promise of applying lean startup to business models lies in probing the viability of new business models with an efficient and effective process. We find that business model research, in turn, can contribute to the lean startup methodology by (a) suggesting extensions to the method that derive from the holistic, system-level nature of the business model construct and (b) highlighting a range of specific experimental subprocesses, refinements, and tools that could be applied to refine the customer needs discovery process.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-03-16
2024
2024-03-16
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/117213
url https://hdl.handle.net/10171/117213
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sage
publisher.none.fl_str_mv Sage
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Consejo Superior de Investigaciones Científicas (CSIC)
instname_str Consejo Superior de Investigaciones Científicas (CSIC)
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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