Consumer behaviour and attitude towards circular business models in the fashion industry
The fashion industry, notorious for its significant environmental impact, has led to the integration of circular economy models as a promising avenue to mitigate its ecological challenges. In response to the polluting nature of the industry, circular economy approaches have gained momentum as strate...
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| Formato: | tesis de maestría |
| Fecha de publicación: | 2023 |
| País: | España |
| Recursos: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2117/405592 |
| Acesso em linha: | https://hdl.handle.net/2117/405592 |
| Access Level: | acceso abierto |
| Palavra-chave: | Sustainable development Clothing trade Circular economy, Circular fashion Economia circular Indústria de la confecció Àrees temàtiques de la UPC::Economia i organització d'empreses |
| Resumo: | The fashion industry, notorious for its significant environmental impact, has led to the integration of circular economy models as a promising avenue to mitigate its ecological challenges. In response to the polluting nature of the industry, circular economy approaches have gained momentum as strategies to reduce waste, minimize resource consumption, and promote sustainability. This research project aims to explore the consumer behaviours and attitudes towards these circular economy models, specifically within the Spanish context. To achieve this, a comprehensive survey was carefully designed and distributed among consumers in Spain. Through thorough data analysis, the study uncovered key insights, revealing primary motivators that drive consumer engagement with circular fashion practices, as well as the obstacles that impede widespread adoption. Additionally, connections between various factors were identified, contributing to a better understanding of consumer dynamics in relation to circular economy models in the fashion industry. |
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