Male and female politicians on Twitter: A machine learning approach

How does the language of male and female politicians differ when they communicate directly with the public on social media? Do citizens address them differently? We apply Lasso logistic regression models to identify the linguistic features that most differentiate the language used by or addressed to...

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Detalles Bibliográficos
Autores: Beltran Jorba, Javier, Gallego Dobón, Aina, Huidobro Torres, Alba, Romero Merino, Enrique|||0000-0003-2404-5716, Padró, Lluís|||0000-0003-4738-5019
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/187901
Acceso en línea:https://hdl.handle.net/2117/187901
https://dx.doi.org/10.1111/1475-6765.12392
Access Level:acceso abierto
Palabra clave:Machine learning
Sex differences
Social networks
Politicians
Twitter
Gender differences
Social media
Aprenentatge automàtic
Diferències entre sexes
Xarxes socials
Polítics
Àrees temàtiques de la UPC::Informàtica::Intel·ligència artificial::Aprenentatge automàtic
Descripción
Sumario:How does the language of male and female politicians differ when they communicate directly with the public on social media? Do citizens address them differently? We apply Lasso logistic regression models to identify the linguistic features that most differentiate the language used by or addressed to male and female Spanish politicians. Male politicians use more words related to politics, sports, ideology, and infrastructure, while female politicians talk about gender and social affairs. The choice of emojis varies greatly across genders. In a novel analysis of tweets written by citizens, we find evidence of gender-specific insults, and note that mentions of physical appearance and infantilizing words are disproportionately found in text addressed to female politicians. The results suggest that politicians conform to gender stereotypes online and reveal ways in which citizens treat politicians differently depending on their gender.