Communication transparency in ethical and traditional banking in Spain

Transparency is a key value in the thinking of ethical banks, but do they perform different practices over traditional banking that justify or support that commitment to transparency? This study examines transparency in the communication process in two different types of banking in Spain: ethical/al...

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Detalhes bibliográficos
Autores: Baraibar Diez, Elisa Pilar|||0000-0003-4677-3255, Odriozola Zamanillo, María Dolores|||0000-0002-6399-6779, Fernández Sánchez, José Luis|||0000-0003-3682-0142
Formato: artículo
Fecha de publicación:2017
País:España
Recursos:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/12579
Acesso em linha:http://hdl.handle.net/10902/12579
Access Level:acceso abierto
Palavra-chave:Transparency
Communication
Ethical banking
Traditional banking
New business models
Descrição
Resumo:Transparency is a key value in the thinking of ethical banks, but do they perform different practices over traditional banking that justify or support that commitment to transparency? This study examines transparency in the communication process in two different types of banking in Spain: ethical/alternative banking and traditional banking. The identification of an explicit commitment to transparency, the analysis of disclosed information, the identification of information channels and the identification of stakeholders allow assessing transparency, which appears as a complex concept that has more to do with corporate philosophy rather than with the actions developed to achieve a greater transparency level, where the resources of the financial institution seem to prevail over the thinking of the organization. This exploratory study will contribute to the knowledge about ESG information disclosure in the banking industry, developing the identification of practices that improve transparency and will result in greater efficiency in decision-making processes.