An Economic, Social and Cultural Approach to Prosumption: Music and Sound as Parodic Tools on YouTube Meme Videos
The development of the Internet has promoted the digitization of audiovisual productions enabling remix practices by “prosumers”. In this process, audiences occupy an active role and demand to participate in the creation of content. In this chapter, we start by discussing some key concepts of prosum...
| Autores: | , |
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | Universidad de Oviedo (UNIOVI) |
| Repositorio: | RUO. Repositorio Institucional de la Universidad de Oviedo |
| Idioma: | inglés |
| OAI Identifier: | oai:digibuo.uniovi.es:10651/81903 |
| Acceso en línea: | https://hdl.handle.net/10651/81903 https://dx.doi.org/10.4324/9781351015233-12 |
| Access Level: | acceso abierto |
| Palabra clave: | prosumer culture, YouTube, parody, music |
| Sumario: | The development of the Internet has promoted the digitization of audiovisual productions enabling remix practices by “prosumers”. In this process, audiences occupy an active role and demand to participate in the creation of content. In this chapter, we start by discussing some key concepts of prosumer culture, contextualizing this phenomenon in the era of the internet. We pay special attention to the impact of "prosumerism" in the traditional dynamics of cultural industries and to the significant economic implications in the commodification of user generated content. Secondly, we explore prosumer culture as an online social practice that may take part in self-promotion strategies, and that eventually generates credit and reputation in virtual communities. Finally, we approach the cultural consequences of these practices taking literal video versions, shred videos and musicless videos as cases of study; we identify several formal patterns that are common to these phenomena and analyse their impact in the negotiation of both music meanings and musical and audiovisual canons. |
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