The impact of digitalization on the strategies of pay TV in Spain

Introduction. The landscape of the audiovisual market has dramatically changed over the last thirty years, and even more so since the implementation of digital terrestrial television throughout Europe. New suppliers of audiovisual content have appeared and a range of pay-per-view and free-to-air ser...

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Autores: Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab, Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d, Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
Formato: artículo
Fecha de publicación:2015
País:España
Recursos:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/40248
Acesso em linha:https://hdl.handle.net/10171/40248
Access Level:acceso abierto
Palavra-chave:Spain
Pay TV
Digitalization
Business models
Competition
Materias Investigacion::Comunicación
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network_acronym_str ES
network_name_str España
repository_id_str
spelling The impact of digitalization on the strategies of pay TV in SpainImpacto de la digitalización en la televisión de pago en EspañaMedina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fabHerrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18dEtayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817cSpainPay TVDigitalizationBusiness modelsCompetitionMaterias Investigacion::ComunicaciónIntroduction. The landscape of the audiovisual market has dramatically changed over the last thirty years, and even more so since the implementation of digital terrestrial television throughout Europe. New suppliers of audiovisual content have appeared and a range of pay-per-view and free-to-air services now compete against one another. Methodology. After all the changes, we wonder if there is still space for pay TV and how the strategy of pay TV operators might be developed. To do so, we will analyse current offerings according to three key factors: business models based on revenue and offering, clients, and competitors. Conclusions. After data analysis, we conclude that in spite of the threats to pay television operators, pay TV will be the engine of change, and the willingness to pay will increase. Most of the popular free-to-air contents, will become premium content.Universidad de La LagunaDadun. Depósito Académico Digital Universidad de Navarra20162016-03-3120152015-01-0120152015-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10171/40248reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/402482026-06-21T12:47:57Z
dc.title.none.fl_str_mv The impact of digitalization on the strategies of pay TV in Spain
Impacto de la digitalización en la televisión de pago en España
title The impact of digitalization on the strategies of pay TV in Spain
spellingShingle The impact of digitalization on the strategies of pay TV in Spain
Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
Spain
Pay TV
Digitalization
Business models
Competition
Materias Investigacion::Comunicación
title_short The impact of digitalization on the strategies of pay TV in Spain
title_full The impact of digitalization on the strategies of pay TV in Spain
title_fullStr The impact of digitalization on the strategies of pay TV in Spain
title_full_unstemmed The impact of digitalization on the strategies of pay TV in Spain
title_sort The impact of digitalization on the strategies of pay TV in Spain
dc.creator.none.fl_str_mv Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d
Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
author Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
author_facet Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d
Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
author_role author
author2 Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d
Etayo, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Spain
Pay TV
Digitalization
Business models
Competition
Materias Investigacion::Comunicación
topic Spain
Pay TV
Digitalization
Business models
Competition
Materias Investigacion::Comunicación
description Introduction. The landscape of the audiovisual market has dramatically changed over the last thirty years, and even more so since the implementation of digital terrestrial television throughout Europe. New suppliers of audiovisual content have appeared and a range of pay-per-view and free-to-air services now compete against one another. Methodology. After all the changes, we wonder if there is still space for pay TV and how the strategy of pay TV operators might be developed. To do so, we will analyse current offerings according to three key factors: business models based on revenue and offering, clients, and competitors. Conclusions. After data analysis, we conclude that in spite of the threats to pay television operators, pay TV will be the engine of change, and the willingness to pay will increase. Most of the popular free-to-air contents, will become premium content.
publishDate 2015
dc.date.none.fl_str_mv 2015
2015-01-01
2015
2015-01-01
2016
2016-03-31
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/40248
url https://hdl.handle.net/10171/40248
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad de La Laguna
publisher.none.fl_str_mv Universidad de La Laguna
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.301603

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