Lo real y lo virtual en el diseño tipográfico: la fase de producción en la creación tipográfica
[EN] In the area of typeface design, production has always meant a great challenge to the typographer, who has get use to be a witness of an unstoppable technological evolution and innovation up to our digital era. Although along the stage of the typeface’s conception we build typographic basis on t...
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| Formato: | capítulo de livro |
| Fecha de publicación: | 2015 |
| País: | España |
| Recursos: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/89205 |
| Acesso em linha: | https://riunet.upv.es/handle/10251/89205 |
| Access Level: | acceso abierto |
| Palavra-chave: | Arte Producción artística Estética Teoría del arte Gestión cultural Educación artística Investigación artística |
| Resumo: | [EN] In the area of typeface design, production has always meant a great challenge to the typographer, who has get use to be a witness of an unstoppable technological evolution and innovation up to our digital era. Although along the stage of the typeface’s conception we build typographic basis on the harmonic combination of spatial proportions, when these forms are digitalized —in the stage of production— this visual language is replaced by a verbal one, through computer’s own language syntax. Therefore, having a good knowledge of this language is essential for the typeface designer of nowadays, who have to deal with a change from working in a language of visual proportions to work over contours operated by digital data or, even, just with solely digital data far from any graphic shape. Based on this proposal, we could understand letterforms, also, as software. The aim of this paper is to observe the split produced in typeface design between the stage of conception and the one of production, which is being determined by a change of the graphics forms that we can see at the moment of production. In this moment we are talking about, letterforms turn from a real being into a virtual one, which basis on the harmonic dialogue of black and white becomes zeros and ones. |
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