Insights into the localisation of outlets: The franchising chains

The geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are threefold: a) to identify hotspots of franchise establishment...

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Detalles Bibliográficos
Autores: Caro-Vela, María D., Ramírez-Hurtado, José M., Calderón Monge, Esther
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Universidad de Burgos (UBU)
Repositorio:Repositorio Institucional de la Universidad de Burgos (RIUBU)
OAI Identifier:oai:riubu.ubu.es:10259/9625
Acceso en línea:http://hdl.handle.net/10259/9625
Access Level:acceso abierto
Palabra clave:Franchising
Location
Outlet
ArcGis
Comercio
Commerce
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spelling Insights into the localisation of outlets: The franchising chainsCaro-Vela, María D.Ramírez-Hurtado, José M.Calderón Monge, EstherFranchisingLocationOutletArcGisComercioCommerceThe geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are threefold: a) to identify hotspots of franchise establishments; b) to perform an analysis of the distance between establishments; and c) to specify a weighted geographical regression model to estimate the influence of income, population density, and percentage of commercial area of the municipalities on the number of establishments of the franchises located in the chosen municipalities. To this end, 1,508 establishments belonging to seven franchising chains operating in Spain have been selected. The results show that there is an agglomeration of establishments in various geographical areas. Geographically weighted regression also confirms that the variables analysed constitute good predictors of the number of establishments in each municipality.Financiamiento para publicación en acceso abierto: Universidad Pablo de Olavide/CBUASpringer202420242024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10259/9625reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)instname:Universidad de Burgos (UBU)InglésInternational Entrepreneurship and Management Journal. 2024, V. 20, n. 3, p. 2139–2167https://doi.org/10.1007/s11365-024-00961-xAtribución 4.0 Internacionalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:riubu.ubu.es:10259/96252026-05-28T07:56:11Z
dc.title.none.fl_str_mv Insights into the localisation of outlets: The franchising chains
title Insights into the localisation of outlets: The franchising chains
spellingShingle Insights into the localisation of outlets: The franchising chains
Caro-Vela, María D.
Franchising
Location
Outlet
ArcGis
Comercio
Commerce
title_short Insights into the localisation of outlets: The franchising chains
title_full Insights into the localisation of outlets: The franchising chains
title_fullStr Insights into the localisation of outlets: The franchising chains
title_full_unstemmed Insights into the localisation of outlets: The franchising chains
title_sort Insights into the localisation of outlets: The franchising chains
dc.creator.none.fl_str_mv Caro-Vela, María D.
Ramírez-Hurtado, José M.
Calderón Monge, Esther
author Caro-Vela, María D.
author_facet Caro-Vela, María D.
Ramírez-Hurtado, José M.
Calderón Monge, Esther
author_role author
author2 Ramírez-Hurtado, José M.
Calderón Monge, Esther
author2_role author
author
dc.subject.none.fl_str_mv Franchising
Location
Outlet
ArcGis
Comercio
Commerce
topic Franchising
Location
Outlet
ArcGis
Comercio
Commerce
description The geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are threefold: a) to identify hotspots of franchise establishments; b) to perform an analysis of the distance between establishments; and c) to specify a weighted geographical regression model to estimate the influence of income, population density, and percentage of commercial area of the municipalities on the number of establishments of the franchises located in the chosen municipalities. To this end, 1,508 establishments belonging to seven franchising chains operating in Spain have been selected. The results show that there is an agglomeration of establishments in various geographical areas. Geographically weighted regression also confirms that the variables analysed constitute good predictors of the number of establishments in each municipality.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10259/9625
url http://hdl.handle.net/10259/9625
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv International Entrepreneurship and Management Journal. 2024, V. 20, n. 3, p. 2139–2167
https://doi.org/10.1007/s11365-024-00961-x
dc.rights.none.fl_str_mv Atribución 4.0 Internacional
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Atribución 4.0 Internacional
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)
instname:Universidad de Burgos (UBU)
instname_str Universidad de Burgos (UBU)
reponame_str Repositorio Institucional de la Universidad de Burgos (RIUBU)
collection Repositorio Institucional de la Universidad de Burgos (RIUBU)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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