Marshall McLuhan: the possibility of re-reading his notion of medium

After describing the origins of media ecology and the role of Marshall McLuhan in that theoretical constitution process, this article addresses McLuhan’s perspective on technology and media. In this context, the article warns that the impossibility of reading McLuhan stems from segregating technique...

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Detalles Bibliográficos
Autores: Roncallo-Dow, Sergio, Scolari, Carlos Alberto, 1963-
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/68940
Acceso en línea:http://hdl.handle.net/10230/68940
http://dx.doi.org/10.3390/philosophies1020141
Access Level:acceso abierto
Palabra clave:McLuhan
Media ecology
Media
Medium
Technology
Theory
Descripción
Sumario:After describing the origins of media ecology and the role of Marshall McLuhan in that theoretical constitution process, this article addresses McLuhan’s perspective on technology and media. In this context, the article warns that the impossibility of reading McLuhan stems from segregating technique and culture. This is impossible because there is a need to think about the extension of his idea of medium. The article proposes a conversation between McLuhan’s contributions and the works of thinkers like Don Ihde and Martin Heidegger, and ends with a final discussion on the meaning of concept of medium.