Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects

The use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s...

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Detalles Bibliográficos
Autores: Navío Marco, Julio, Mendieta Aragón, Adrián, Fernández de Tejada Muñoz, Victoria, Bautista-Cerro Ruiz, María Josefa
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universidad Nacional de Educación a Distancia
Repositorio:e-spacio. Repositorio Institucional de la UNED
Idioma:inglés
OAI Identifier:oai:e-spacio.uned.es:20.500.14468/23768
Acceso en línea:https://hdl.handle.net/20.500.14468/23768
Access Level:acceso abierto
Palabra clave:53 Ciencias Económicas
Management studies
Blended learning
Student-generated media
Higher education
Digital content
Hybrid learning
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spelling Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjectsNavío Marco, JulioMendieta Aragón, AdriánFernández de Tejada Muñoz, VictoriaBautista-Cerro Ruiz, María Josefa53 Ciencias EconómicasManagement studiesBlended learningStudent-generated mediaHigher educationDigital contentHybrid learningThe use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.Elseviere-Spacio UNED20242024-09-1720242024-07-0120242024-07-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14468/23768reponame:e-spacio. Repositorio Institucional de la UNEDinstname:Universidad Nacional de Educación a DistanciaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.esoai:e-spacio.uned.es:20.500.14468/237682026-06-06T12:38:31Z
dc.title.none.fl_str_mv Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
title Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
spellingShingle Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
Navío Marco, Julio
53 Ciencias Económicas
Management studies
Blended learning
Student-generated media
Higher education
Digital content
Hybrid learning
title_short Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
title_full Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
title_fullStr Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
title_full_unstemmed Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
title_sort Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
dc.creator.none.fl_str_mv Navío Marco, Julio
Mendieta Aragón, Adrián
Fernández de Tejada Muñoz, Victoria
Bautista-Cerro Ruiz, María Josefa
author Navío Marco, Julio
author_facet Navío Marco, Julio
Mendieta Aragón, Adrián
Fernández de Tejada Muñoz, Victoria
Bautista-Cerro Ruiz, María Josefa
author_role author
author2 Mendieta Aragón, Adrián
Fernández de Tejada Muñoz, Victoria
Bautista-Cerro Ruiz, María Josefa
author2_role author
author
author
dc.contributor.none.fl_str_mv e-Spacio UNED
dc.subject.none.fl_str_mv 53 Ciencias Económicas
Management studies
Blended learning
Student-generated media
Higher education
Digital content
Hybrid learning
topic 53 Ciencias Económicas
Management studies
Blended learning
Student-generated media
Higher education
Digital content
Hybrid learning
description The use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-09-17
2024
2024-07-01
2024
2024-07-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14468/23768
url https://hdl.handle.net/20.500.14468/23768
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:e-spacio. Repositorio Institucional de la UNED
instname:Universidad Nacional de Educación a Distancia
instname_str Universidad Nacional de Educación a Distancia
reponame_str e-spacio. Repositorio Institucional de la UNED
collection e-spacio. Repositorio Institucional de la UNED
repository.name.fl_str_mv
repository.mail.fl_str_mv
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