De la radio al audio a la carta: la gestión de las plataformas de podcasting en el mercado hispanohablante
[EN] A century after its birth, radio is facing a competitive environment for audio listening conditioned by digital consumption devices and habits. In this scenario, the podcast is becoming increasingly relevant in terms of supply and penetration, although its logics are increasingly determined by...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/190283 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/190283 |
| Access Level: | acceso abierto |
| Palabra clave: | Podcast Radio Audio Plataformas Gestión Español COMUNICACION AUDIOVISUAL Y PUBLICIDAD |
| Sumario: | [EN] A century after its birth, radio is facing a competitive environment for audio listening conditioned by digital consumption devices and habits. In this scenario, the podcast is becoming increasingly relevant in terms of supply and penetration, although its logics are increasingly determined by the economics of the platforms. This research systematizes and compares the management models of twelve independent podcast networks in Spain, Mexico and Argentina, countries where the format has been most consolidated in a market -the Spanish-speaking one- which is the second worldwide for podcasting. The results reveal significant differences in content cataloging, catalog dissemination tools and financing formulas, where subscription is seen as the most efficient economic model for the establishment of the sector. |
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