"Estoy en contra de ellas, pero las uso": un análisis cualitativo de las representaciones sociales del consumo electrónico y la economía de plataformas
One of the most important challenges in the field of consumption is the impact of new forms of electronic commerce and other services linked to the so-called platform economy, where the consumer experience is strongly mediated by new technologies. Scholarly studies seem to point out that this trend...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.uam.es:10486/709665 |
| Acceso en línea: | http://hdl.handle.net/10486/709665 https://dx.doi.org/10.22325/fes/res.2023.171 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumo electrónico Plataformas Representaciones sociales E-consumption Gig economy Platforms Social representations Sociología |
| Sumario: | One of the most important challenges in the field of consumption is the impact of new forms of electronic commerce and other services linked to the so-called platform economy, where the consumer experience is strongly mediated by new technologies. Scholarly studies seem to point out that this trend seems unstoppable and has been further reinforced during the pandemic. However, there is not much research on these phenomena from a qualitative perspective that helps to better understand, from a sociological point of view, the existing social representations around this new digital consumption. This article tries to shed light on this topic by presenting the results of empirical research based on qualitative interviews with digital consumers in the Madrid region, conducted shortly before the pandemic. |
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