Luxury surrenders to the Internet: the role of millenials
The second edition of Luxury surrenders to the internet from the IE Premium & Prestige Business Observatory, prepared in collaboration with Condé Nast, evaluates the evolving impact of the internet on the luxury market. This edition focuses particularly on understanding the role of the younger g...
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| Tipo de recurso: | informe técnico |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | IE |
| Repositorio: | Repositorio IE |
| OAI Identifier: | oai:repositorio.ie.edu:20.500.14417/2705 |
| Acceso en línea: | https://doi.org/10.5281/zenodo.3567719 https://hdl.handle.net/20.500.14417/2705 |
| Access Level: | acceso abierto |
| Palabra clave: | impact of the internet luxury market role of the younger generation millennials |
| Sumario: | The second edition of Luxury surrenders to the internet from the IE Premium & Prestige Business Observatory, prepared in collaboration with Condé Nast, evaluates the evolving impact of the internet on the luxury market. This edition focuses particularly on understanding the role of the younger generation of millennials. |
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