Developing creativity in tourist experiences: A solution to the serial reproduction of culture?

As culture is increasingly utilised as a means of social and economic development, the cultural tourism market is being flooded with new attractions, cultural routes and heritage centres. However, many consumers, tired of encountering the serial reproduction of culture in different destinations are...

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Detalles Bibliográficos
Autores: Richards, Greg, Wilson, Julie
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2006
País:España
Institución:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:dnet:orepositorio::d267951ec7aa01bc084772affce34737
Acceso en línea:https://hdl.handle.net/10609/155028
https://doi.org/10.1016/j.tourman.2005.06.002
Access Level:acceso abierto
Palabra clave:creative tourism
cultural tourism
serial reproduction
tourism development
tourist experience
Descripción
Sumario:As culture is increasingly utilised as a means of social and economic development, the cultural tourism market is being flooded with new attractions, cultural routes and heritage centres. However, many consumers, tired of encountering the serial reproduction of culture in different destinations are searching for alternatives. The rise of skilled consumption, the importance of identity formation and the acquisition of cultural capital in (post)modern society point towards the use of creativity as an alternative to conventional cultural tourism. This paper considers the development of creative spaces, creative spectacles and creative tourism from the perspective of supply and demand. The need for creativity in developing new products and how to address the challenge of serial reproduction are discussed, and examples of creative tourism projects are examined and contrasted to traditional models of cultural tourism.